ZoomInfo Alternatives
| 6-7 Minutes Read

Top ZoomInfo Alternatives in 2022

Top ZoomInfo Alternatives in 2022 and factors to consider

ZoomInfo is a global go-to-market intelligence tool with a comprehensive business database.

However, there are many ZoomInfo alternatives that you can try based on the coverage you need, your budget, and other add-on capabilities that suit your business the best.

Also, evaluating a data partner and seeing how they measure up to each other can be a daunting and time-consuming process. Every tool/vendor will have its set of strengths that may be favorable to your business. Consider the factors in this blog to understand what you need to look for while choosing a ZoomInfo alternative. In this blog, we will talk about ZoomInfo’s Features, Pros and Cons and important factors to consider while evaluating ZoomInfo Alternatives.

Some of the ZoomInfo Alternatives you should consider in 2022:
SMARTe | Cognism Lusha Apollo.io | Slintel

Before listing the top 5 ZoomInfo Alternatives you should try, have a look at ZoomInfo’s Features, Pros, and Cons.

ZoomInfo Features:

  • Good search functionality
  • Chrome extension
  • Cloud-based platform
  • Good amount of data for IT companies in NA

ZoomInfo Pros:

  • Easy-to-use interface
  • Comprehensive database with direct dials and emails
  • Data Privacy laws compliant

ZoomInfo Cons:

  • Outdated information
  • Fewer contacts from EMEA and APAC
  • Pricing isn’t transparent
  • Expensive

You can consider ZoomInfo if: you do not need global coverage and are looking for a B2B contact database only from NA for IT companies and the cost is not a worry for you.Factors to evaluate while choosing a ZoomInfo alternative:

  • Coverage: It is ideal to select a vendor who has global and quality data covering your TAM while including firmographics and demographics.
  • CRMs and Integrations: Choose a vendor with the ability to seamlessly connect and export contacts to your CRM while giving you real-time alerts and browser extensions to simplify your prospecting on company websites and LinkedIn profiles.
  • Compliance: Make sure the data received for you to use was not obtained in violation of GDPR/CCPA and abides by the data privacy laws. Look for SOC2 and other important certifications.
  • Customization: Your vendor should have the ability to provide and create custom-criteria lists according to your niche, get double opt-ins, etc.
  • Customer Support: Data is complex, you need to have customer support who is an expert and understands data well which makes the onboarding and rest of the customer journey easier for you.

Below are some top-performing data platforms that provide solutions similar to ZoomInfo. Consider the above-mentioned factors, and check out how some of the tools below can work the best for your company.

ZoomInfo Alternatives you must consider in 2022:


SMARTe is a global B2B sales intelligence platform. Sales and marketing teams use our tools to boost revenue growth, find more opportunities in their TAM, and enrich business profiles.

Our global database has over 180M+ contacts and 20M+ companies which are refreshed every 90 days. We have all the data you need to engage, connect and close and provide company and contact information including firmographics, technographics, job change updates, verified business emails, accurate direct dials, and mobile numbers.

SMARTe is GDPR and CCPA compliant and provides integrations with leading CRMs, MAPs, and Sales intelligence platforms.

ZoomInfo Vs SMARTe Inc

“Obsessed with data quality” is one of the best compliments we have ever received.

Pricing: With SMARTe you only pay for the data you use. We have unlimited downloads for sales users. You get free credits every month even when you sign up for free.

You can get data on your prospects like business emails, direct dials, mobile numbers, firmographics, technographics, job change updates, and even append your existing data using SMARTe’s web app and SMARTe’s Chrome Extension.

You should consider us if: you are looking for a global B2B contact database with mobile numbers, if you require niche data, and if you are a sales user and want to reveal and dial contacts while browsing their LinkedIn profile.

2. Cognism

Cognism is a sales-intelligence platform providing globally compliant contact and company information.

ZoomInfo Vs Cognism

You can consider Cognism if: you are looking for data from Europe. Cognism has good data coverage in Europe.

3. Lusha

Lusha is a B2B prospecting tool salespeople can use to research decision-makers, find their company and contact details, and sell and close faster.

ZoomInfo Vs Lusha

You can consider Lusha if: you are looking for a tool that is easy to use and are only looking for contact information on senior leadership.

4. Apollo.io

Apollo.io is a sales intelligence and engagement platform to discover more customers in the market, connect with contacts, and establish a modern go-to-market strategy.

ZoomInfo Vs Apollo

You can consider Apollo.io if: you are looking for B2B as well as B2B data and are not very keen on emails.

5. Slintel

Slintel is a GTM intelligence software capturing technographic-powered buying intent.

ZoomInfo Vs Slintel

You can consider Slintel if: you are looking for intent data and want to experience the best-in-class customer support.

All the platforms mentioned above are leaders in providing B2B data solutions and can replace ZoomInfo based on your requirements. Most of them offer a free trial, so go ahead and see it for yourself if you are looking to switch from ZoomInfo.

SMARTe competes with ZoomInfo and has successfully helped well-known market leaders like Salesforce, Oracle, Adobe, and more to create more opportunities in their TAM.

Get a demo to understand if we could be an ideal fit for your company. We would be glad to run a live count check for you, based on your IC