The most interesting change in the B2B world over the past decade has been the development of the role – Chief Marketing Officer (CMO). The growth of the Chief Marketing Officer and the subsequent progression over the past years has been one of the big transformations within most of the companies. The changing dynamics of this new role creates a need for plenty of data — now the questions are how can CMOs translate, understand and leverage it to engage with clients?
The modern CMO is struggling with translating 22% data into actionable insights which in turn is stopping them from demonstrating ROI to the executive team.according to Argyle Executive Forum
Good data is the key factor in pertaining successful marketing ROI for all CMO’s and so, focus on good data has to be of premium importance.
Most of the CMO’s have been fighting through the tough task of transforming mountains of data to an up-to-date marketing actionable data. They agree that they are not working with the most accurate or insightful data to make effective decisions.
SMARTe has helped CMO’s to translate their marketing strategies into insightful and intelligent data. A good and accurate data helps in successful ABM campaigns. We have enriched and refreshed the data fields in real-time for and thus helped our clients’ to empower more effective conversion rates from prospects-to-opportunities-to-sales.
We have designed unique marketing strategies to enable CMO’s with their data driven marketing endeavours: –
- Identify and fill gaps in a company’s data to better understand their customers
- Help build your ideal customer profile to improve personalization
- Our data strategies help you identify low hanging fruit prospect
- Always on CRM / MAP real-time data health visualization and enrichment
SMARTe as a data partner helps CMO’s with a reliable 360º picture of your current data in terms of inaccurate data and incomplete data with detailed visualizations which helps the CMO to understand the effectiveness of their current data. It enables them to make more informed decisions.