Even if CRM data is up-to-date and accurate, it’s still just data. It provides marketers with as much information about a customer as possible, but doesn’t reach conclusions. Marketers need to use this information to uncover their own insights to effectively reach consumers at the right time, through the right channel, and with the right message.
When it comes to successful account-based marketing and selling, the importance of clean, accurate data cannot be overstated. Such data provides the core foundation on which your sales and marketing teams can align their goals, implement market segmentation strategies, and support the creation of personalized content, messaging and campaigns that influence decision-makers. To be precise, data is the foundation of a successful account-based anything. Data must be among any B2B organization’s top priorities when considering an ABM strategy.
The use of customer data is critical to be able to deliver personalized messages. It is important to understand and empathize with the problems that your target accounts are facing. Identify the key contacts in your target accounts and build a solid relationship through personalized content and messaging. As this relationship develops and trust builds, you will learn even more intricate details about your customer. This information can be added to your database to keep it up to date and accurate.
Segmenting your customers according to demographics, firmographics, or even technographics is important to target the right audience with the right messaging. These segments can include industry, size, number of employees, location, and more. The more data you have about your target accounts, the better you can segment them. Use these segments to identify characteristics and behaviors that you can use for ABM strategies. Familiarise yourself with their behavior as they go through the buyer’s journey.
In ABM, the sales team and marketing team need to work in cohesion towards a shared goal. Both teams can provide the other with valuable insights about the target accounts as well as sharing important metrics. It is essential for both the departments to gather relevant data and organize it appropriately. Use this data to then score the suitability of different accounts that could be targeted in your ABM strategy.
With accurate and customized B2B data, you can communicate to key people in your target accounts with the right message at the right time. The better the data that you work with, the better the outcome will be.
Technology continues to transform companies and affect customer behavior. There are always newer methodologies to build real, meaningful relationships with your prospects and generate a sustainable revenue stream. With over a decade of human-verified research expertise, SMARTe can create 100% accurate contact and company profiles by harnessing our extensive background in cleansing, verifying, and maintaining data powered by NLP and machine learning.
Verified Email Addresses and Direct Dials
SMARTe’s data platforms provide detailed intelligence and comprehensive profiles of the most important decision-makers and organizations worldwide. These profiles include business intelligence about levels, functions, technologies installed, purchase intent, and over 85 additional data points. Our verified email addresses and direct-dial phone numbers are highly accurate and SLA guaranteed.
Our data is gathered by our team of 250+ research analysts who give you a 360-degree view of all your prospects. This is done through a combination of proprietary technologies and human intelligence. No other data vendor in the market has such extensive experience of cleaning, verifying, and enriching data to produce the most accurate and actionable data available.