How to Reduce Cost Per Lead Using B2B Data

We’ve seen that most companies don’t have a clear understanding of their target audience. Without a clear understanding of who will benefit from your product, how they research new products and offerings, which products are they currently using, and where

4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven

Email Marketing is one of the most cost-efficient forms of marketing. It delivers the highest ROI when compared to the rest. But, email marketing has never been easy, right? You churn out potential customers’ email addresses with data sourced from the internet and from

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