4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven

Email Marketing is one of the most cost-efficient forms of marketing. It delivers the highest ROI when compared to the rest. But, email marketing has never been easy, right? You churn out potential customers’ email addresses with data sourced from the internet and from

The Ultimate Guide to Executing an Effective Data-Driven Sales Strategy

Lack of a proper roadmap to engage prospects and generate leads makes it impossible to understand what turns these prospects into actual paying customers. For most sales teams, the biggest hurdle in implementing a sales funnel is data management.

How to Reduce Cost Per Lead Using B2B Data

We’ve seen that most companies don’t have a clear understanding of their target audience. Without a clear understanding of who will benefit from your product, how they research new products and offerings, which products are they currently using, and where