If you work in or around a sales team, this is what they do – Spend endless hours on researching the prospect before reaching out Research the prospect website and other additional information like revenue, PR’s competition and much more…
Most effective practice for demand generation Most of the marketers usually focus so much on lead generation that they overlook another important aspect of marketing strategy: Demand Generation. So, what is the difference? Demand generation is a more holistic approach,…
