Our data platforms can cleanse and normalize your database to make sure your data looks and reads the same way across all records.
With over a decade of human-verified research expertise, SMARTe generates 100% accurate contact and company profiles by harnessing our extensive background in cleansing, verifying and maintaining data powered by Natural Language Processing and Machine Learning Heuristics. We have a vast experience of dealing with global data across APAC, EMEA, North America and LATAM. Our analysts and proprietary tools have what it takes to handle multi-lingual titles, aliases, variation and other aspects.
SMARTe gathers intelligence from over 40000 sources like company websites, events, social media, web forms, events, manual uploads, and more.
Our records go through multiple stages of verification including testing and validation to remove incorrect, duplicate, stale, and unverifiable information.
We use a combination of technology, proprietary tools and human intelligence to ensure that every little data point is as accurate as possible. SMARTe's master Data is aided by 200+ data analysts who build dictionaries, aliases and taxonomies and rules to create algorithms that validate data on demand to ensure overall quality.
Even if CRM data is up-to-date and accurate, it’s still just data. It provides marketers with as much information about a customer as possible, but doesn’t reach conclusions. Marketers need to use this information to uncover their own insights to effectively reach consumers at the right time, through the right channel and with the right message. We source our data from over 40000 sources like social media, web forms, events, manual uploads and so on.
If your decision-making is affected by inconsistent data, our data platforms can cleanse and normalize your database to make sure your data looks and reads the same way across all records.
Actionable B2B Data at Your Fingertips