Lusha Vs SMARTe? The Choice is Obvious!

Lusha Vs SMARTe? The Choice is Obvious!

Sales has always been driven by intuition. Sales reps conduct manual research on potential customers and then engage with the best prospects. It takes up a bit of time for the reps to understand their prospect and determine whether than can actually be your ideal customer or not.

In recent years, data, technology, and advanced sales intelligence tools have revolutionized the way that sales reps prospect. They do not rely entirely on intuition but have data and business intelligence to help them make better decisions.

Data providers like Zoominfo, Lusha, and SMARTe offer the best data quality in the market. They cover a wide variety of attributes to boost your prospecting efforts – like job titles, location, technographics, mobile numbers, email addresses, company size, revenue, and more. However, if you ever had to choose one, this article can help you understand why SMARTe is probably one of the best Lusha alternatives available in the market.

Data coverage

Lusha claims to have 36M C-level profiles, 100M business profiles, 15M company profiles. Lusha also has a great UX. It allows its users to capture mobile numbers, work, and personal emails just by navigating to their profiles.

SMARTe’s SMARTe Discover is powered by a massive data pool of over 165M contact and 7M company data. We go far beyond basic firmographic information like company size, industry, and job titles, to include technographic data, personas, along with access to mobile numbers that have 70% coverage in North America and 50% coverage in EMEA and APAC. SMARTe Discover provides you with all the data and business intelligence to win more, and bigger deals, by engaging with the right accounts and people at the right time.

Data enrichment

Lusha uses APIs to enrich any database, system or app with B2B contact and company data. Person API enriches systems with prospect contact data, like mobile numbers, email addresses, and more. Company API enrich systems with company profiles, including details like company name, size, industry, revenue, and technographics.

SMARTe’s SMARTe Enrich offers unmatched depth and accuracy of B2B data with unrivaled CRM data enrichment capabilities. It offers real-time enrichment of inbound leads across 55+ fields with quality scoring. With a 90-day refresh rate, you can be sure that you’ll always have 100% accurate and refreshed data for your prospecting efforts. Our data audit services can produce a comprehensive report about the current health of your database along with suggestions to rectify the errors.

Availability of mobile numbers

Customers often complain that contact profiles in Lusha do not have mobile numbers many a time. There have also been complaints of lack of accuracy in their database of 50M direct dials.

SMARTe offers mobile numbers which are updated regularly and with coverage of 70% across North America and 50% in Europe. Mobile numbers are also provided as a premium offering through our various data enrichment solutions.

Business and personal email addresses

Many of Lusha’s users have faced issues with emails being personal emails rather than business ones. There is no way to identify if it is a personal email or business email leading to confusion of how the credits will be used amongst users.

SMARTe’s verified business emails guarantee best-in-class email deliverability and a very low bounce rate. With a superior data match rate, you can update your customer database with deep, accurate, and relevant email addresses.

Native Integrations and Extensions

Customers love the fact that Lusha is easy to use and integrates perfectly with Salesforce. Their Chrome Extension has garnered positive reviews as it is very easy to use and also due to its ability to provide direct mobile numbers from a LinkedIn profile.

SMARTe Discover’s Chrome extension offers you the flexibility to get accurate B2B sales data delivered directly to the platforms where sales reps spend most of their time on–company websites and LinkedIn profiles. This way, get all relevant company and contact insights delivered directly to your daily workflows.


Most customers find Lusha very pricey. You can buy larger credit packs and get a discount, but it’s still way more expensive than most of its competitors.

  • Paid subscriptions start at US$ 25 per month
  • Professional plan US $79 for 100 credits (up to 3 users) per month
  • Premium plan US $199 for 300 credits (up to 5 users) per month
  • Pricing structure is very high and often not suitable for SMBs

SMARTe, on the other hand, has custom plans, tailor-made for every company’s needs.

  • SMARTe Discover’s minimum subscription starts at US $12K
  • Per user price ranges from US $30 – US $80
  • Daily unlimited reveals for Sales users (25 per hour)
  • Marketing bulk download from US $0.14 – US $0.50 per credit

So, there it is! Though it is difficult to pick one of the two because both have their own set of strengths, only SMARTe can assure global and 100% accurate data with some of its versatile list of products and solutions. Reach out to us to speak to our experts on how you can drive revenue growth and maximize ROI.

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1209 Lynbrook Way,
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+1 (408) 834 8842

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+44 (20) 3002 3649

1101 A, Vishwaroop IT Park, Sector 30-A, Vashi, Navi Mumbai 400703
+91 (22) 68384000


1209 Lynbrook Way,
San Jose, CA 95129
+1 (408) 834 8842

27 Old Gloucester Street, London, WC1N 3AX
+44 (20) 3002 3649

1101 A, Vishwaroop IT Park, Sector 30-A, Vashi, Navi Mumbai 400703
+91 (22) 68384000

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