Gone are the days when SDRs used to cold call their prospects and wait for their reply. As the old adage goes, “Time is money”, and businesses have to conserve both. Reports suggest an average sales rep can make about 8 dials an hour and calls for 6 hours just to set a single appointment. The digital era has revolutionized how sales teams operate, and cold calling is losing popularity. Sales reps now rely on sales intelligence tools and databases to help with the prospect research process and personalization.
You can purchase B2B data and business intelligence from many companies offering direct dials and verified email addresses from the buyers in your target market. Pricing always varies depending on the quality of data and the extent and depth of information one requires. Providers like LeadIQ and SMARTe offer the best quality of information, but also cover a wide variety of attributes that will help your prospecting – including job titles, functions, org charts, technographic intelligence and more. This article can help you how to choose between LeadIQ and SMARTe and find out why SMARTe is the best alternative to LeadIQ.
LeadIQ being one of the best prospecting and sales enablement companies, makes it easy for Sales Development Reps (SDRs) to find data online and use it to reach out to the prospects more efficiently. LeadIQ’s database is derived from three main components: public information, partnerships, and our community database. They claim to the richest B2B database with 50+ million email addresses and 30+ million direct dials.
SMARTe’s InfoGenie is powered by a massive data pool of over 120 million contact and company data. We go far beyond basic firmographic information like company size, industry, and job titles, to include technographic data, personas, along with access to direct dials that have 70% coverage in North America and 50% coverage in EMEA/APAC. InfoGenie provides you with all the data and business intelligence to win more, and bigger deals, by engaging with the right accounts and people at the right time.
Data Enrichment and Data Cleansing
You need to make sure your data is consistently accurate. This is possible only if your data is regularly checked for inconsistencies. Real-time data cleansing and enrichment is essential since phone numbers and email addresses can get outdated within months. You need to look for a solution that helps you put together a 360-degree view of your customers.
SMARTe’s DataGenie enriches leads you receive from trade-shows or events directly from your CRM or marketing automation platforms. It offers unmatched depth and accuracy of B2B data with unrivaled CRM data enrichment capabilities. It offers real-time enrichment of inbound leads across 55+ fields with quality scoring.
LeadIQ has a chrome extension and Developer API. It grants access to millions of contact and company profiles while browsing through websites. It lets you reach the right prospects while you browse LinkedIn or any other site. They integrate with Salesforce, Outreach, SalesLoft, and many more.
SMARTe offers multiple delivery options – CRM, stand-alone, chrome extensions, and API. We offer multiple features to find emails, direct dials, and relevant B2B Intelligence along with the option to export data to your favorite CRMs and MAPs like Salesforce, Hubspot, Outreach, Salesloft, Marketo, and more.
Global Data Coverage
With over a decade of human-verified research expertise, SMARTe can create 100% accurate contact and company profiles by harnessing our extensive background in cleansing, verifying, and maintaining data powered by Natural Language Processing and Machine Learning Heuristics. Since we have a vast experience of dealing with global data across APAC, EMEA, North America and LATAM, our analysts and proprietary tools have what it takes to handle multi-lingual titles, aliases, variation and other aspects.
Human Verified Data and Business Intelligence
At SMARTe, data is gathered by our team of 250+ research analysts who give you a 360-degree view of all your prospects through a combination of proprietary technologies and human intelligence. No other data vendor in the market has such extensive experience of cleaning, verifying, and enriching data to produce the most accurate and actionable data available. SMARTe’s data platforms provide detailed intelligence and comprehensive profiles of the most important decision-makers and organizations worldwide. These profiles include business intelligence about levels, functions, technologies installed, purchase intent, and over 85 additional data points.
LeadIQ offers Starter, Pro, and Enterprise Packages for different kinds of users ranging from small sales teams looking to find data on their target market to established sales teams who are looking to increase outbound activities and response rates.
- Starter – $75 per User/Month (Maximum team size of 3 Users)
- Pro – Starts at $7,200/Year (Starts with 5 Users included)
- Enterprise – Undisclosed
- Minimum subscription starts at US $12K
- Per user price ranging from US $30-US $90
- Daily download of 150 credits for Sales users
- Marketing bulk download from US $0.14-US $0.5 per credit
- Competitive pricing compared to LeadIQ
Verdict: SMARTe is a Great LeadIQ Alternative
Maybe it is true that LeadIQ is backed by a rich global database, but SMARTe’s accuracy, guarantee, and human intelligence is unmatched by any other competitor in the market. Though it is difficult to pick one of the two because both have similar features, only SMARTe can assure 100% SLA guaranteed data with some of its versatile list of products.