Key Job Responsibilities: ·
- Prepare visually impressive and appealing mailers and digital campaigns.
- Develop and execute accurate campaigns in the B2B space for account based marketing, lead generation, lead nurturing and demand creation programs in <> application having taken the time to understand the campaign objectives. ·
- Develop and execute campaigns
- Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis · Ability to write creative email content for high target prospects ·
- Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders. ·
- Maintain all data and update management systems for various campaigns. ·
- Adhere to lead targets ·
- Analyze systems and recommend improvements to all campaigns and prepare appropriate report
- Excellent verbal and written communication skills ·
- Strong analytical skills ·
- Must have exp. in extracting the targeted data and send personalized emails (Don’t want to spam by sending bulk emails). ·
- Strategic thinker and ability to offer marketing solutions to activate seasonal marketing strategy. –
- The role requires you to have strong strategic, creative and organizational skills, and a passion for deriving insight from data.
Ideal fit would be a candidate with Bachelor’s degree in Computer Engineer with an MBA in Business or Marketing