Sustainable revenue growth mandates a strong sales team to back you up and help you achieve it. But strong sales teams don’t just happen, does it? You have to empower them with the right information and tools to make sure they are organized and driven. This is where many teams fail – ensuring their sales reps are motivated.
Rejection is demotivating and sales leaders find it extremely difficult to keep sales reps motivated. Most of them, today, have turned to sales intelligence tools to find insights to ensure their teams are focused, motivated, and working smarter. These tools are advanced and can direct you to your best customers, correctly pinpoint sales opportunities, drive conversions, and thereby boost revenue. In this blog, we break down a few facts to show you how you can motivate your sales team.
Empower them with accurate lead data
Want to know how millions of companies of this century grow their customer count rapidly? You guessed it right! Lead data and business intelligence. With access to accurate mobile numbers and business email addresses, reaching out to your leads will suddenly seem like a cakewalk for your sales reps.
We have helped thousands of teams run personalized marketing campaigns by enriching their lead data with accurate email addresses. Reliable email addresses and contact information is the only way you can run effective marketing campaigns. You have to ensure you always have the highest quality and most likely to engage email addresses and increase engagement. This way, you know for sure that only relevant leads are qualified and sent to your sales reps. If this isn’t 360° prospecting, then what is?
This is data that is collected, updated, and delivered instantly. SMARTe Discover offers sales reps access to useful contact data like direct dials, business email addresses, and more along with other firmographic data like company size, company revenue, and other useful data points in real-time. This motivates your sales reps by alleviating the need for administrative tasks like manual data entry, and provides them with updated, most relevant data to boost their conversions. Using real-time data in your sales process can have a profound impact on motivation and thereby increase revenue.
Data visualization to help sales reps refine their strategies
Effective sales intelligence tools synthesize marketing data from multiple internal and external sources and consolidate this data into a single, comprehensive view of all your prospects. SMARTe Enrich provides a detailed analytical dashboard view of all your leads, contacts, and accounts within your CRM. You can also track your CRM health status to get insights on your data delivered directly to your dashboard. Auditing and lead scoring becomes easier with extensive records on your CRM providing detailed insights. All the information that is presented on sales intelligence tools like SMARTe Discover and SMARTe Enrich is presented on easy-to-read dashboards that allow your sales reps to make better decisions.
Provide your sales reps with tools that can extend their functionality to your daily workflows. Tools like SMARTe Discover’s Chrome extension offers you the flexibility to get accurate B2B sales data delivered directly to the platforms where your sales team spends most of their time. Wouldn’t it be great if they could find relevant contact and company information while they are browsing through a prospect’s corporate website or LinkedIn profile?
It doesn’t really matter what form of motivation you use. What really matters is that your sales reps hit their targets. To know more on how we can help you do just that, contact us today!