Account Based Marketing is a marketing and sales strategy that emphasizes deep understanding of a selected group of key accounts and makes significant effort to understand their business and need for your solution. In fact, the definition of ABM revolves around marketing to a tightly defined audience of companies that are pre-qualified. ABM replaces or augments a mass market approach so that sales teams spend more time engaging with prospects and can be more effective because they know better what the customer’s needs are.
To launch a successful ABM campaign, it takes extensive customer data. Firmographic data is an important starting point because it can help you target companies with the right size and scope for your solution. In addition, demographics help you target the right person within that organization based on title or responsibilities. But for companies selling technology or products/services that are dependent on technology, Technographic Data Intelligence is the “super ingredient” for ABM programs, delivering a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial accurate prospect data allows marketing and sales teams to better target the right customers and to present a tightly honed sales benefit message.
So, whether your goal is to increase renewals/ upgrades, displace a competitor, or offer a complementary solution, the above information can make your ABM campaigns focused and effective.
Technographic Data Intelligence is what you need as your super ingredient and with SMARTe Bespoke, you can have it all. With accurate prospect data technographic data, sales can better evaluate a prospect’s likelihood of converting into a customer.
With Bespoke’s technographic data intelligence you can avail the following benefits
- Understand your markets by seeing what companies are using competitor products or products that are complementary to your solution.
- Develop uniquely tailored marketing messages across all your channels – email, digital advertising, and sales outreach.
- Technology landscape of named accounts within specific market segments, geographies etc.
- Go beyond the regular tech insights by providing contact-level insights as an add-on that helps B2B companies to streamline their lead cycle
What are SMARTe Bespoke
SMARTe Bespoke is unique 100% accurate SLA guaranteed phone verified, customized global prospecting data platform in action. Our combination of technology + human intelligence helps to build a qualified and sales-ready ABM data. We provide custom built double opt-in company data and customer data list with verified emails & phone numbers across 200+ countries. SMARTe Bespoke help you to connect with your target accounts with confidence and help you generate the desired ROI on all your marketing and sales campaign activities. To know more please visit https://smarteinc.com/bespoke-contacts