About GDPR Compliant Data
Get ready for GDPR with SMARTe as data processor to meet the changing regulations while leveraging Data As A Solution sales and marketing intelligent platform. The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. The new regulation is agreed by the European Union and the intention is to o improve transparency and the effectiveness of data protection activities. It affects how businesses is done and how consent for new and existing prospects and customers are stored within systems like CRM and MAP
According to Forrester, “Firms will learn to better assess the costs and benefits of records they process, store, and protect. They will progressively focus on collecting, buying, processing, storing, and protecting only the data that offers them the most value and will kill the rest.” Forrester also suggested that privacy should be part of a firm’s DNA and some firms will integrate privacy into brand perception and the customer experience, providing a basis for competitive advantage.
SMARTe, a B2B global DaaS partner is equipped for the upcoming GDPR storm which is effective from 25 th May, 2018. It is very important to understand all the essentials when you’re planning a marketing campaign. One of the primary attribute is to have accurate and relevant contact data for successful marketing campaigns. The second most vital step is to check whether you have the right tools and permissions covered for your contacts and their respective geographies. Email marketing is governed by country/region specific GDPR laws.
Several global companies are now looking at GDPR compliant data. SMARTe has its nifty way to gather GDPR compliant data for achieving 10x ROI in your businesses. We employ sundry methods and tools to collect several data types and information as per the clients’ criteria.
Key principles that will affect Marketers
This guidance will cover key areas of the GDPR that will require marketers to review their business practices.