HOW DOES SMARTe SOURCE BUSINESS CONTACT DATA?
SMARTe provides customers with names, titles, and business contact information to help them identify and engage with other businesses (B2B data). We derive our core business contact database from publicly-available sources (e.g. company websites, social media) and sometimes email addresses deduced by our systems based on corporate email patterns (e.g., email@example.com). SMARTe does not provide individual consumer contact information or process sensitive personal data.
CAN EU RESIDENTS OPT-OUT OF SMARTe DATABASE?
HOW DOES SMARTe PROTECT ITS CUSTOMERS’ DATA?
SMARTe gets names and business contact information directly from our customers, whether in connection with our business relationship with them (e.g., a web form or an email from our customer contact) or by taking in data that our customers provide to us. We do not share this data with our other customers; and this data is not appended to our core database.
DOES USING SMARTe’s DATA KEEP OUR CUSTOMER COMPLIANT WITH GDPR?
SMARTe is GDPR compliant in sourcing our business contact data and in processing personal data. We enable our customers adhere to laws and regulations that apply to their business. Anytime our customers send marketing emails to their own customers, our data ensures that they adhere to digital marketing laws that apply in the particular data subject’s geographic locals.
HOW DOES SMARTe LAWFULLY PROCESS PERSONAL DATA?
GDPR states that “The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” Using legitimate interest as the basis for B2B marketing involves ensuring key conditions are met:
1. The processing must relate to the legitimate interests of your business or a specified third party, providing that the interests or fundamental rights of the data subject do not override the business’ legitimate interest.
2. The processing must be necessary to achieve the legitimate interests of the organization.
For more information, visit our dedicated page here.