You can’t deny that B2B marketing today looks very different from what it has looked like a couple of decades ago. Earlier, B2B companies were content with merely putting up a corporate website. B2B marketers never had a plan to engage with prospects online. They were content with generating leads trade shows, events, and an occasional google ads campaign.
However, things have changed in B2B marketing now. Competitive B2B companies who are eager to drive revenue growth are now engaging very strategically in digital marketing. Inbound marketing techniques and content like blogs, videos, e-books, newsletters, white papers, infographics, SEO, and social media have gained immense popularity over the past few years. So, what really has triggered this change?
The average B2B customer today is intelligent, more aware, and has more choices than he did earlier. There is also a growing trend among prospects to check for reviews and alternatives before making a deal. Sales cycles are longer and customers evaluate their options before making a purchasing decision.
If your business is looking for advice, intelligence, or B2B data to begin your digital marketing journey, talk to an expert today!