Businesses ignore the fact that contact databases are subjected to decay with time. Company revenues rise and fall, locations change, and employees switch jobs. Old data needs to be replaced with the fresh and accurate data to help both the marketing and sales team prioritize on leads that are most likely to get converted.
Build a richer profile of your existing and potential customers
Append any fields of data you want to any list of accounts, leads, or opportunities. Our AI-powered data enrichment platform SMARTe Enrich can append accurate company and contact data such as firmographics and technographics to your CRM. With multiple data-points feeding into your CRM, you’ll have a more robust and actionable profile of every contact in your CRM. Enhance every interaction with your targeted audience using our real-time data enrichment for better accuracy in your prospecting, predicting, and selling efforts.
Build a Richer Profile of Your Prospects
Common data problems
Reports suggest over 80% of sales and marketing professionals report at least one type of common mistake in their account details. Since data is sourced from various sources like events, webinars, website forms and tradeshows, it’s not normalized which leads to incomplete records, inaccurate data and outdated information.
The most common mistakes in your CRM are duplicate records, spelling mistakes or incorrect information captured at source. When a company name is spelt wrongly, has an incorrect address, shows wrong data on size, location, etc. it can be extremely difficult for your teams to reach out to the target prospect. This will hamper your sales and lower the ROI on your marketing campaigns.
SMARTe account insights
We have a strong repository of over 120 million records and they are updated at regular intervals. Our in-house team of 200+ market research analysts builds quality data every day, using a rich set of ontologies and 1000+ data process rules enabling us to deliver contacts with a higher match rate beyond industry standards.
Focus only on selling
Enrich your CRM with accurate company data and empower your sales team with the right tools to focus only on selling. Get a rich set of information and profiling of company level attributes of each account. Empower your teams with accurate information about your target audience – nature of organization, product offerings, average revenue, size of the workforce, mergers & acquisitions and more.
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