While Content Syndication is a terrific way to boost organic traffic, there still are some myths lurking around. A few of them are listed below.
Myth #1 – Content Syndication can eat up your own traffic
Companies believe that if their content is published outside your website, people will begin to look for it elsewhere. This is one of the biggest myths around when it comes to content syndication. Content syndication is done to increase traffic to your website and reduction in traffic is a rather absurd idea. Wherever possible and appropriate, include backlinks to your landing page or website, and a call to action to encourage conversions.
Myth #2 – Content Syndication makes you look needy
There is a wrong notion amongst companies that they may appear desperate if they publish their content on 3rd party websites. This couldn’t be farther from the truth. You, as the content creator, will get free exposure and publicity, and backlinks to your website, which in turn will boost organic traffic.
Myth #3 – Content Syndication can adversely affect SEO
Search Engines don’t fancy syndicated content; but they also don’t hate it. Google will always show the version it thinks is most appropriate for users in each given search. However, it is helpful to ensure that each site on which your content is syndicated includes a backlink to your website to encourage conversions.
A 3-Step approach to a successful content syndication strategy
1. Choose the content to be syndicated
The type of content varies depending on your goals and what you are trying to achieve. You have to ensure that your piece of content is written attractively and is of some purpose to your target audience. E-Books, for example, are a great way to help with your demand generation. They are inexpensive to produce and you can subtly guide your readers towards your business with a marketing form.
2. Choose a good content syndication partner
Unpaid content syndication platforms include certain websites which are open to backlinking your content from their websites. Choosing a paid service is definitely much more effective, because you will be able to track and analyze the results of the campaign. SMARTe Consent by SMARTe generates categorized intelligence using proprietary tools to generate a list of high value contacts.
3. Track, monitor and analyze
Once you select the posts and promote it through your content syndication partner, you will start noticing a surge in traffic. SMARTe Consent continuously monitors the activity with regular reports. These reports will tell you which content items are performing best and which are more likely to be converted into opportunities.
Before jumping into content syndication, speak to experts at SMARTe who will be able to help you choose the right syndication strategy. To get opted-in leads to your content assets using our 115 million contacts, click here.
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