Promote your content to high-quality B2B decision-makers and come up with a target list that fits your Ideal Customer Profile.
Marketing teams invest heavily to create high quality content that explains how their solutions will help their prospects. However, getting that content in front of the most relevant potential buyers is not an easy feat. In-house email data is insufficient to reach the required audience for your branded content.
Identify high-level decision-makers who match your ideal customer profile. Promote your content to target audiences from across industry verticals to generate leads. ConsentGenie leverages data from Relevant Contacts with super targeted nurture campaigns followed by tele-touch follow-up by native language speakers from its contact center to generate highly qualified opted-in leads. Deliver email campaigns that promote your e-book, webinar, guide or any other content to an audience eager to learn more or even ready to purchase.
Promote your content to your target audiences from across industry verticals to generate leads. Have in-depth knowledge of your key accounts to further help you target your ideal buyer persona for your product offerings. SMARTe’s extensive taxonomy and dictionaries with granular-level industry targeting helps to create personalized messaging for the right decision makers. We apply over 1000 data processing rules and algorithms to build a robust and accurate repository of context-rich, clean, normalized and deduped data.
Target the right buyers through our proprietary Data Strategies methods such as ‘Old Employees Happy Customers’, ‘Global Counterparts of your Existing Customers, ’Lookalikes of your Existing Customers’, ‘Install-base of your Competitors’. Create persona-based campaigns with highly specific content stage which is targeted at your prospect’s pain points. We capture relevant information through gated content to determine the persona that best represents each lead.
We follow stringent GDPR compliance to ensure adherence to data privacy laws. SMARTe takes into account “the interests or fundamental rights and freedoms of the data subject which require the protection of personal data”, and check if they don’t override interests. We comply with Article 6(1)(f) of Recital 47 which is a three-part test a key elements of the legitimate interests.