A Marketing Qualified Lead sits at the top of the funnel. MQLs are at an awareness and information gathering stage. These leads are exploring various solutions to solve their pain points by reading/ accessing your company’s content or responding to

Reliable Customer Data

Reliable Customer Data – The Secret To Successful Leads & Revenue Generation Data quality not only facilitates data analysts to perform their tasks well, but can also translate investments into profits. Corporate giants consider good data and analytics capability a

Lead Generation
LinkedIn Lead Gen Forms: How to Make the Best Use of It?

Lead Gen Forms is among the most popular advertising products on LinkedIn. By integrating it with your LinkedIn campaigns, you can......

About GDPR: Penalties, Assumptions and How to Sell Without breaking the law using GDPR Compliant Data

GDPR was EU’s most path-breaking privacy update in over two decades. Yet, over 57% of B2B sales professionals are not aware of what GDPR is.

How to Reduce Cost Per Lead Using B2B Data

We’ve seen that most companies don’t have a clear understanding of their target audience. Without a clear understanding of who will benefit from your product, how they research new products and offerings, which products are they currently using, and where

Sales strategies to drive your sales efficiency

Today, practically all companies are struggling with sales productivity. The problem has aggravated by the rising pressure to meet or exceed growing revenue targets. Organizations are growing their sales teams and pursuing more aggressive sales goals.......

sales data
Executing an Effective Data-Driven Sales Strategy

The traditional sales funnel is a stage-based approach to convert prospects into customers. Implementing a sales funnel can help sales leaders understand their sales cycle better. it also helps sales leaders make quick and better decisions on how to go

What to look for in ideal Data Provider?

Effective marketing database empowers your organization. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there?