If you work in or around a sales team, this is what they do –
- Spend endless hours on researching the prospect before reaching out
- Research the prospect website and other additional information like revenue, PR’s competition and much more
- Looking into contact information on Social and other platforms
Assuming that an average sales person has thousands of prospects and hundreds of contacts; understandably, this is a herculean task for them as they end-up in pool of information to know the viability of the lead and their time investment.
Studies suggest that 31% of sales reps’ time is spent on sourcing, identifying and updating their accounts and contacts, and 27% on reporting, administrative, and CRM-related tasks.
Only one-third of their day is actually spent selling. Another important thing to understand is either this information is missing in the CRM or incomplete or their might be duplicates. Then sales representatives have to manually update the information which is another task post research.
To improve productivity and increase personalized engagement across various channels within an account, B2B selling has to leverage real-time data health to know what is duplicate, missing information, incomplete, junk information for those set of accounts and contacts. The engine has to further also enrich all those fields in real-time making sure that you always have the updated information at your perusal.
SMARTe’s, DataGenie offer the most the comprehensive view of your data health to manage your salesforce data. It cleans, dedupes, normalizes and standardizes your data to enrich it in real-time. It also goes to next level to provide data intelligence about more information on additional data points. It helps eliminating the data challenges like Sales Data Processing, Gaps in Account data, Data inaccuracies and more. It enables sales professionals to target a specific collection of data records or key accounts for your ABM campaigns and lead generation records. DataGenie provides detailed analysis of your accounts and contacts. You can manage your CRM in real time with flexibility and control. It showcases detailed analysis like – Health overview, Lift trends, what is the quality quotient and many more.
DataGenie is a real-time data health visualization and enrichment platform. It provides real-time analysis and insight to your existing CRM/MAP data abnormalities and provides recommendations to make informed decisions and to further augment data to boost significant ROI. Data enrichment scrutinizes, cleanses, verifies and enriches your CRM database. It can help in ensuring that you reach the right people at the same time, reduce campaign costs and prevent causing customer annoyance by identifying personas and businesses that cannot or will not respond to your communications.
Regularly refresh of your data to fill in the gaps, replacing inaccurate data with accurate information to expand your customer knowledge, allowing you to identify new market opportunities and channel your efforts more effectively.
Leave your frustration with us and you enjoy the most reliable and real-time data at – https://smarteinc.com/datagenie/
Talk to our experts for free Data Health consultations and how SMARTe, DataGenie can enhance your current CRM database by 12%. Ready for action?