Words sometimes don’t come easy, but words are powerful, funny, enlightening and engaging. If someone told you a stream of words constructed into quality content and published as articles could drive your whole business strategy, would you be interested ?
In inbound marketing make a plan, making implementation as per search engine guidelines its very tough. Designer make website with look-n-feel & Marketing plan boost web with proper fuel like SEO, SMO, Content etc., We give an simple example Hubspot – inbound marketing king uses outbound marketing.
We give below some inbound marketing tips to improve your Business ROI :-
#1. Have a WHOLE inbound marketing plan – Inbound marketing includes blogging, articles, whitepapers, social networks engagement, social selling, lead generation, traffic and social media conversations. Which of these tactics can be improved?
#2. Implement all inbound marketing tactics – A business should never rely on one or two tactics even if you are getting good results from current inbound marketing tactics, implementing all tactics will drastically improve desired results.
#3. Don’t forget the “awareness phase” – Social media using content as the lead is where people become aware of your business and they delight in the quality of the content being read. The awareness phase is where you engage customers and prospects for future purchases and opportunities, even in B2B marketing. A business needs to have blog posts that delight, social media content that engages and messaging that keep customers or clients coming back. Before you get a lead or a sale, you need to build awareness.
#4. Share the content – Simply posting a new article or blog post and then leaving it to chance that it will be picked up by search traffic or prospects are wasted opportunities. Social media networks opens up the ability to immediately collect traffic and leads based on a new article published not to mention the long tail SEO impact. There is more to sharing content than posting to Twitter, Facebook, and LinkedIn. Sharing content takes time and effort, share across all social networks, forums, groups, while seeding the article on relevant sites like Reddit, Scoop.it etc.
#5. Love your social media accounts – Spend time attending to all your social media account, yes they are fantastic broadcast channels but also more importantly a place to build relationships. Have a constant presence and it need not take a huge chunk of time. Share content from other sources, like other articles, reply to messages, engage with conversations and give regular updates.
#6. Embrace analytics and reporting – The numbers produced from marketing tactics are the key to what is working and what is not. Data and numbers should be checked against goals on a regular basis be it daily or weekly. Ensure all the metrics and KPI’s are in aligned to goals, actions and activities. By viewing the numbers, a business can see where it needs to make adjustments to improve results.
#7. Reply for Customer feedback – Chat to customers, other departments (sales), prospects and industry peers about inbound marketing. Where do they go to be made aware, what delights them, and why do they consider one over another? Also sometimes we can fail to understand how integrated inbound marketing can be with other aspects of the business, from outbound marketing campaigns to sales calls to social selling and customer retention for future purchases. How else you can use inbound to get great results?
#8. Write quality content – Content marketing in the inbound marketing mix is the main conduit in bringing in search traffic and leads. While content will bring in a level of traffic regardless of the content quality, the bounce rate will be high and the consideration rate low. In a digital marketplace where everyone is sharing content, every blog, article or whitepaper needs to be specific, well researched, well written and above all informative. Search the web for blog ideas and to see what social influencers are reading (and interview them to get in-depth information for future social posts)