SMARTe Rewind: Does CRM Data Quality Really Matter?

In this featured article on our look back to 2014, we are screening our in-depth article that showed us the actual importance of CRM Data Quality, helping you to understand your existing data issues. This article should help you in carefully planning your B2B lead generation strategy going ahead:

You can go through the entire article:-

Does CRM Data Quality Really Matter?
Author:- “Rutika Salaskar
http://smarteinc.com/blog/crm-data-quality-really-matter/

As always dont forget to drop us your valuable comments on your thoughts on improving CRM data quality.