We are glad to update that SMARTe will be there at the upcoming SiriusDecisions Technology Exchange event on 19-20 November 2015 at the Grand Hyatt in San Francisco. This is their first Technology Exchange event and gives us a great opportunity to interact with many technology companies within the Bay Area who are focused on B2B marketing and sales.
After going through the event agenda, almost all sessions look appealing in their own sense. Here are a few selected topics to check out for:
Specificity Over Scale: The Future of B-to-B Sales, Marketing and Product Technology – With Account-Based Marketing taking a strong hold in the current market, nowadays marketers are taking significant steps towards micro-targeting efforts and focusing on microsegments of prospects. A lot of what predictive analytics vendors are offering today circles around this notion, thus this initial keynote session could be a strong opener to the 2-day event.
Sirius Technology Advices: The Demand Quadrant – This looks like an intriguing session as it may look at what demand technology SiriusDecisions perceives on the horizon for the next year or so. With substantial growth of technology vendors, it looks like we would see some move towards consolidation and integrated platforms.
Do You Really Need that New Technology? – As a nice transition from the above session, this one is spot on: do you really need more tech solutions or integrated platforms for solving sales and marketing challenges.
Analytics: Proficiency and Application in B-to-B Sales, Marketing and Product – The subject matter of this seems like a “101,” but who couldn’t use a refresher once in a while on how to leverage data for tracking your sales and marketing efforts.
SMARTe will be present at this year’s event so if you are attending this great event and want to share your data challenges or discrepancies, we would be glad to meet you there!