#SDSummit17- it was all about business in Vegas!!

SiriusDecisions 2017 Summit - Sanjay Gala and SMARTe Team

Yes it was first time for me! First time is always very special and #SDSummit17 was too. SMARTe is associated with #SDSummit for years now, but I got a chance to attend #SDSummit17 in Las Vegas this year. It will be very difficult to sum up the experience and learning of three long days in one single post.

Last week in Las Vegas, we were 2,500 B2B marketers, 99 vendors, numerous sales people, one of them was me. Though I am a Marketer for those three days of the event I would love to call myself a sales personnel with Marketing in my brain. Different professionals will have different motives behind attending events; some might be interested in learning about emerging technologies, some might be interested in meeting new professionals and try to learn things from them, while some must be interested in branding of their respective products, solutions, etc.

My intention behind attending was to cover each aspects and make most of it in three days. I wanted to know new marketing tactics to add up to my learnings and inculcate those in my marketing strategies; meet people from different organizations and understand their role and how they can use the solutions SMARTe offers. As I am from a bootstrapped, self-funded organization, it was my self-set target to achieve higher ROI through this Summit.

As I said earlier for the three days of event I was a Sales Personnel with a Marketing Brain, it was because for me each and every attendee at the summit was some or the other way related to me as my prospect whom I can pitch my company’s products and solutions too. I wanted to meet as many people as I would, was keen to understand their roles and accordingly help them with their data requirements. As every company today faces contact database issues. Some companies may build their own database, but might not be able to refresh the pre-built data. Some companies might not be able to reach their target profiles due to not having proper data sources and many others. To all the data problems Marketing Managers, Operation Managers, CMO’s, and VP’s had I could only recommend them about SMARTe. Not because it work for SMARTe I would recommend SMARTe for DaaS offerings, but I believe that we are one of the pioneers in consulting companies with their Contact Data challenges.

Unknowingly I was following few of the SHARK points, one amongst it was doing your Homework, before attending the event I spent time in knowing and understanding whom I need to target. Knowing your audience always helps you in approaching them with a plan rather than just bumping into them.

I discovered the reason for my passion after listening to The SHARK on the closing keynote, “Life is a series of pitches,” said Daymond. “You are the brand. Remember who are and where you’ve come from. If you don’t remember the two to five words that you stand for, you let other people determine that. After you know who you are and what you stand for, then it’s time to master the pitch.”

What a four-time Grammy nominee and B2B marketers have in common. During her opening keynote at the SiriusDecisions 2017 Summit, Jewel left me with two very clear, compelling and relevant messages:

We need to be confident in ourselves – and push the envelope toward new and better ways to reach our customers and prospects. I and my team are very much confident about what we were out there for. We wanted our customers to meet us know us more, make the most out of us, it is only because of customers that we are able to be the best in what we do.

In a conference full of talk about leads, contacts, prospects and customers – we need to remember that we are marketing and selling to humans. We’re dealing with people here, people! People who are forever on the prowl for ways to simplify their lives. Sometimes they’ll be “whole humans,” and sometimes they won’t be. The bottom line is, we can’t lose the human element. Ever. We need to think of B2B more as H2H. Human to human.

This experience helped me to explore my sales side, to generate more leads and meet new people to help them with their data needs.

SMARTe works as a true agile data partner to provide key success metrics – ‘high quality global data’. Fueled by data science, we are poised to usher in B2B – on demand economy’s revolutionary ‘data-as-a-service’ (DaaS). SMARTe uses proprietary focused crawling and natural language processing technologies coupled with decades of domain expertise of data normalization to deliver highly relevant and most accurate prospect database.

DaaS Offerings:

  • Bespoke Contacts – Double Opt-In; 100% phone verified, Global Contact Discovery, Competitive Install base
  • Relevant Contacts – Real Time Contact Database Discovery and Mass Append, Comprehensive relevancy scoring, Web verified; Social Intelligence
  • Data Audit – Pioneering data hygiene philosophy; Data Append
  • Data Strategy – Help identify look-alike customers, low hanging fruit prospects

To know more about how SMARTe can help you with your data needs, please visit www.smarteinc.com