Let’s look at some indicators found according to recent research conducted by Agent3,
- 62% of sales and marketing professionals identify prospects through their own research, rather than incorporating a specific tool for data;
- 77% of respondents agree they’re overwhelmed with information, yet struggle to gain valuable insight;
- 94% of sales and marketing professionals polled agree that campaigns built on great insights deliver better ROI—but half of the respondents (50%) make decisions based on instinct; and
- 84% of respondents have regretted a decision they’ve made based on instinct
and account know-how rather than their data in possession to categorize leads.
Judging by the above report stats, collected from 400+ sales & marketing reps, it is very clear that data has always been a constant barrier for ABM professionals to conduct their thorough account analysis. Apart from these, the report continued stating that 92% of respondents consider their analyzed data is very average; making 64% believe more on personal instincts
In today’s digitized world that we live in, the old-age sales and marketing model is pretty much dead in the water in mid-to-large enterprise companies. Due to ABM’s relative success, reaching to the right prospect with the right message, and following the prospect through the buying cycle, creates more successful and quality account closures.
This is where SMARTe comes in! Our decades of data domain expertise has helped numerous enterprise companies through our enterprise DaaS platform – Relevant Contacts augmenting their ABM strategy by:-
- Identifying best fit accounts (target account list build) through our huge pool of 300+ million contact database
- Enriching contact details apart from providing company insights like: size, revenue, location, etc.
- Our ability to go beyond SIC/NAICS codes, to provide data and insights for the specialized/emerging technology/verticals like: IoT, theme based data: Hadoop users, online lending etc., will help you to reach them for your solutions offerings
It is vital for marketers to understand that ABM will not be effective without ‘clean data and processes’ and here at SMARTe, we understand it better than others. SMARTe’s Relevant Contacts solution will make sure your ABM strategies puts emphasis on the right accounts, thus accelerating deal closure rates to meet your companies’ revenue and business goals.