Every B2B company faces the challenge of keeping their data clean. As per research – Prospect and customer data changes constantly – at a rate of about 70% per year. So you waste time and resources on leads that won’t go anywhere. Yet, most businesses aren’t prepared to address the complexity of their data and systems. Incomplete information on prospects and customers impedes accurate segmentation and targeting, sabotaging account based marketing efforts, lead scoring and effective content personalization. “You can have the best lead scoring algorithm in the world, but if you have data flowing into it with blanks, or incorrect values, then you may be sending leads to sales either too soon or too late,” says John Donlon, research director of marketing operations strategies at SiriusDecisions.
Given this poor state of record completion, it’s no wonder 59% of B2B marketers say that the biggest obstacle to their data-driven marketing success is improving data quality.
Add to this, majority of Sales and Marketing professionals are at their wits end to find the right solution fit for their fluidic data needs and are staring at all important questions:
Are you baffled with a cost of chasing bad sales leads?
Are you grappling with dynamic changes in the buyer’s journey?
Are you unable to determine your Total Addressable Market (TAM)?
Are you frustrated with your current database decay?
Are you at your wits end to source valid emails and phone numbers?
Are you really surprised at the ‘quality’ of leads you had purchased a couple of months back?
Are you feeling lost in seizing technology install-base of competitors?
Are you missing out on key company insights: revenue, size, branch/HQ location etc.,
Are you struggling to identify target account list for pursuing ABM strategy?
Are you thinking of a better global prospect discovery solution which enables you to reach a diverse set of Job Titles?
Are you looking out for next generation Data Strategy services which enable you to reap strategic benefits?
Are you looking out for dynamic and real time Data refresh solution which can impact your ROI?
If you are also grappling with above issues and questions, look no farther than Relevant Contacts (RC), our new revolutionary enterprise DaaS product suite! We will demonstrate how Relevant Contacts can recommend your best and accurate prospects in real time.
With RC, SMARTe heralds a new chapter towards enterprise global prospect discovery platform which paves way for real time ROI. RC aims to solve critical challenges faced by B2B marketers and thereby empowering them to be data driven tomorrow’s markers ready to embrace digital revolution sweeping the B2B industry.
Harnessing cutting edge data science and leveraging decade old domain expertise, RC enables marketers to tide over their guesswork and identify right prospect at a right time to drive their relevant campaign. Targeting the right segment quickly provides first mover advantage and higher return on customer acquisition programs.
In the next part of a blog article, I will explain more about Relevant Contacts USP and features.