Most of us are aware of the fact that inbound marketing helps attracting qualified prospects to your business and pulls them coming back for more. One has to feed right content in right place at right time, to provide information relevant and helpful to potential buyers. Leads from website, social media, and blogs, content downloads, e-newsletters, online advertising (PPC, Display) etc., are form a considerable share in marketing generated leads.
Bespoke Contacts – customized Global data Discovery
As marketers are now focusing on inbound leads, there is an immense need among the marketers to keep them updated and accurate. SMARTe is here with its rescue offering Data Enrich, you can avail this offering with Bespoke Contacts “World’s first cloud platform delivering 100% accurate customized global data discovery”
There can be instances when information that you get through your leads may not match your criteria. How do verify and qualify before passing onto sales! Through Data Enrich helps in taking control over your Inbound lead management by filling in missing gaps and verifying details Sometimes the information that is collected from all this sources may not always be accurate; the information can be junk, incomplete, outdated etc.
The best way to turn strangers into customers and advocates of your business is Inbound Marketing. In this digital age, inbound marketing is a becoming part and parcel of overall marketing-mix. Majority of marketers love inbound, as it’s a ‘pull’ approach rather than ‘push’. So the business queries generated through this usually more genuine and convertible to real sales.
To keep the contact data updated, every marketer must ask the following questions:
- Is the data I have still relevant?
- How do I know if I have the right data?
- What data is meaningful?
- What happens to B2B Leads that we’ve marked as unqualified? Should we revisit them?
- How long should a Lead stay active?
To all your questions, there is one solution “Data Enrich” from Bespoke Contacts that helps you with enhancing and cleansing your data to have validated and accurate data. We can scrub, append and enrich your contact database identifying right contacts in your target audience universe. Refreshed list can help you generate better ROI from your inbound leads. Our append services expand your customer knowledge, allowing you to identify new market opportunities and channel your marketing approach more effectively.