Let’s have a look at how SMARTe help you sail through the GDPR storm

As the biggest European issue – “GDPR” is forthcoming, it will impact worldwide firms especially the marketers who deal with customers & prospects on European soil. The GDPR presents marketers with many challenges and some fearsome penalties for failing to meet them. Marketers, especially those who process the data of consumers rather than businesses, face a significant workload to become GDPR-ready ahead of the May 2018 deadline.

But compliance does not have restrictions over business contact information: Company, Job Title, and work email address, work phone number, etc. Personal information of any kind that is typically considered very sensitive are health information, political or religious ideology, internet search history, etc. While business information is typically found on a business card, an email signature block, or a public professional profile. Several global companies are now looking at GDPR compliant data.

“58% of US survey respondents believe their companies will be fined under GDPR.”

To know more on GDPR compliant data reach us at marketing@smarteinc.com