Key Lessons Learnt from SiriusDecisions Europe 2017 Summit

This year’s SiriusDecisions Europe 2017 Summit was held in London early last week which had 130+ Senior level attendees along with our team of experts. SMARTe was one of the “Gold” sponsors during the SD Europe event and we were thrilled with the interest we received from the attendees and the organizers. Rightly named as B-t-B Sales and Marketing, here are some of our key pointers we captured:-

Get on the train of – Sales and Marketing alignment NOW!

The day started with a message from MD of SiriusDecisions, Richard Eldh to all business owners about the same thing! Business owners need to gauge all exercises from the point where marketing at first makes receptiveness, directly to deal closure. SiriusDecisions’ study demonstrates associations with a closed loop measurement approach accomplish more than 5 times preferred income development over those with poor estimation.

Consideration is the new cash and content is still the king!

We had a very nice session by Amanda Jobbins from Cisco on how the buyer behavior have altered the way of marketing approach. This was backed by statistics like 61% of senior level executives are using Twitter and 84% of Fortune 100 companies are using social media. Social media is an open track and this makes it very vital to control it effectively. Companies should start focusing on being very clear on what to present online to achieve greater success. For this, a very thorough content strategy is a must for any digital marketing professional, which annihilates any negative thoughts & doubts and helps in strategical decision making for users.

SiriusDecisions are the best!

Well, this might be our personal opinion, but in our time of sponsoring and attending multi-national events across the globe, we have not felt so comfortable dealing with any other organizer! Right from the pre-event strategies and discussion till the next event dates and planners, our partnership with SD (as we like to call them in-house) has been a fruitful one from all sides – brand exposure, lead generation, attendee experience, knowledge sharing, and many more! We hope to keep this partnership going and plan to strengthen further with their planned Singapore and other events next month

These are only few key pointers from the SiriusDecisions Europe Summit that typified the soul of the SiriusDecisions marketing viewpoint. It was an instructive & pleasing event and SMARTe as a company, anticipate one year from now, to seeing how these patterns advancing in the marketing circle!