Wouldn’t it be just great if someone can scrutinize the millions of in-house marketing & sales contact data to help you understand the current data hygiene?
SMARTe can help you in this through our extensive “Data Audit” service where we leverage technology as well as domain expertise to slice-and-dice your data – providing meaningful insights and recommended approach for data cleaning and management.
Our Approach to Data Audit
After we receive your data that needs overhaul, we first set up the critical criteria like your database marketing objectives, Ideal Prospect Profile (IPP) – both firmographic and contact level, segmentation factors, etc. Then we scrutinize and analyze the database to identify gaps, categorize as per business relevancy and tabulate as Good Data OR Discarded Data. Then we recommend the appropriate approach for data cleansing and enrichment.
In addition to these, our unique Data Strategies will unravel look-alike companies globally for targeting low hanging fruit prospects.
For more details on how you can get a health checkup of your contact data done, please visit us at http://www.bespokecontacts.com/data-audit/