Consumers will always love to watch and read visual content rather than only text based content. According to the researchers, 90% of the information transmitted to the brain is visual. Visuals are processed 60,000 times faster in brain then text, rather than plain text 40% of people will respond better to visual content.
From marketing perspective, infographics are more convincing and engaging. According to the Wharton School of Business:
- 67% of audience are convinced by presentations that includes visual content
- 50% audiences are convinced by a purely verbal communication
Presenters who use visual languages were perceived by audiences as more effective than those who do not make use of visual content.
An infographics is 30 times more likely to be read than a text article.
Builds links with 60% of people being visual learners, infographics are a great way of capturing the attention of web users, and it’s also a great way of encouraging people to share and credit back to you. Visitors or Marketers will link back to your website when they features to infographic and not only will website benefit from the relevant link, but also the traffic.
Infographics are easily shared, simple to understand and interesting to look at. It can also be shared through social sites such as Facebook, StumbleUpon and more.
Great infographic for Branding opportunity – Visitors just love infographics! Create a superb infographic and it could go viral which will add your company logo to a top position on the graphic without it being too flashy.