“Data-driven marketing is the top strategic priority for 53% of digital marketers”
“As per SiriusDecisions, only 20% of companies have had full account-based programs in place for more than one year.”
The principle behind ABE is very simple, Account based success cannot begin and end with marketing. To reach out to the target account, you need 1:1 human connection which is key factor in sales. ABE (Account Based Everything) is a strategic go-to-market approach that personalizes marketing, sales and success efforts to expand named accounts.
The area of data quality is still haunting many enterprises who are planning to charter ABE (Account Based Everything) path. Most of them get mislead by the sheer glitz of volume of database offered by few players who claim to possess hundreds of millions of contacts which in reality are not at all ‘relevant contacts’. Also, the shift to ABE requires solid firmographics and techno-graphics details apart from knowing the exact company taxonomy – parent, subsidiaries or HQ/branches. On the contact side, you should also need a detailed view of level, function granularity for pitching it perfectly to relevant contacts. The first step in ABE – Account Based Everything is identifying the ‘Who – 1’. Here, a clear understanding of which accounts and people you want to reach is critical.
Here comes Relevant Contacts – Revolutionary Enterprise DaaS Suite which enables seamless charter towards ABE
- Relevant Contacts (RC) enables you to dynamically build your target accounts or best fit accounts with its unique hyper persona segmentation
- RC provides relevant company insights like revenue, employees, industry, taxonomy and more apart from tech install of a company.
- RC offering is unique as it is the only comprehensive solutions which even provides contact level insights like: email, Phone, level, a function which are key to hyper targeted email campaigns.
We encourage you to explore this real time ROI enabler and game changing Enterprise DaaS suite for free to turbocharge your ABE initiatives.