Goodie Bag from MarTech 2017 Boston!

Last week’s MarTech® Conference in Boston was a hit. Now that the show has wrapped, it’s time you get your MarTech Conference digital goodie bag. Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. So lets have a look at the goodie bag:

  • Marketing and culture: The key drivers of growth: At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of their discussion was how data should underpin all things marketing within an organization. That includes branding, marketing, culture, and of course, the marketing technology stack itself.
  • Why Marketers Have AI on the Brain: Vendors at MarTech stressed the value of content analysis, automation and understanding customer intent better to deliver superior digital customer experiences. Brinker, conference founder, creator of the Chief Martech blog and vice president of platform ecosystem for inbound marketing provider HubSpot, told attendees during his keynote that AI reinforces the need for better quality data management.
  • “I Didn’t Know MarTech Could Do That”: I love me some Travis Wright, CMO/CTO at CCP Digital, especially when he keynotes (and blows my mind) at the MarTech Conference in Boston. Travis started by saying, “if you don’t use MarTech, you will get left behind,” and do what Wayne Gretzky says “go where the puck is headed.” With over 5,000 technologies just in the MarTech space, it can be overwhelming and confusing. So how do we predict the future? By looking at the disruptive technologies: Blockchain in Marketing? Yes, and the field is wide open. Travis then fired through emerging technologies, trends and tools. Out of the 2,651 companies and +$200 billion in investments in the MarTech landscape, these are the “unicorns”.

SMARTe had a pleasant experience at MarTech, “Ah ha” moments delivered by expert presenters and meeting others is just the beginning. We also enjoyed productive networking gatherings, discover results-driving and time-saving solutions, plus the conveniences that make attending engaging and exciting: great meals and snacks, free wi-fi, & a friendly environment.