Events/ Tradeshows are still a very popular and effective model of marketing and every year numerous events are organized throughout the globe in almost every industry. Some of the events have become a permanent fixture of professional calendar of attendees, sponsors and exhibitors.
With Tradeshow season right around the corner, it is important now more than ever to make sure you have your strategies planned out for event marketing. For most marketers, event marketing consists of sponsoring tradeshows/conferences, as well as hosting and organizing their own events (user conferences, roadshows, happy hours, etc.) Most marketers report that event marketing results in acquiring a larger numbers of net-new leads and higher conversion rates of those leads, due to the critical in-person marketing tactics.
Ever wonder why a particular event is more popular or one exhibitor is successful in driving more booth traffic/meaningful interactions than another. Marketing of course! But there is something which is the 1st step towards designing a marketing plan for your events – knowing the target audience. Correct understanding on past and current attendee profiles help you narrow down on marketing action items for an event.
At SMARTe, through Global Contact Discovery (GCD), we have continuously made efforts to augment your B2B target universe of companies and executive profiles. GCD provides on demand pertinent contacts using our proprietary technology and telephone verified highly accurate – thus helping you to identify, compile and validate the right contacts in your target audience every time!
Why profiling ideal attendee for your event important?
- You don’t have to ‘start from the scratch’ or educate about events as a part of marketing strategy to your audience, as they already have done that
- Past attendees of industry events are likely to be better qualified prospect for your exhibitors and sponsors – enhancing chances of ROI from your events to all stakeholders
- You can even shortlist and reach out to ‘Thought Leaders’ from past events; for speaking assignments in your event
- Event research will also help in designing the appropriate agenda and event format (Tradeshow, Seminars, Roadshow, etc.)