COVID-19: A new normal disrupts the tech industry
Maximizing B2B data opportunities during tough times
The start of 2020 was expected to mark the beginning of a new era, just like when the world entered the new millennium. However, the outbreak of the novel coronavirus or COVID-19 has already caused gigantic ripples for mankind by upsetting stock market valuations, slowing global travel, killing economic growth and cancelling major tech and sports events across the world. With social distancing and personal hygiene topping the to-do list of professionals, medical and healthcare professionals around the world are baffled to control this massive nemesis of a disease!
1. Endorsing safety, hygiene and clean Data
SMARTe Inc is highly committed to the safety of our employees as well as the integrity and strength of our data resources. With the direct need of critical data and an always on CRM experience, team SMARTe has been working round the clock to make sure our employees and customers do not face any outage or downtime while they spend time with their families amidst city wide lockdowns. It is our utmost responsibility to keep the lights on and work together with everyone to survive this crisis.
We have developed a strong contingency plan to ensure a safe and healthy work environment for everyone associated with SMARTe. We have kept our data servers and infrastructure in optimum shape to support the needs of our 300+ customers. We have also extended our support with anytime data to millions of marketers and sales development representatives across 43+ countries. Our team of 300+ team of data experts, technology teams and product evangelists have been assigned a work from home with best in class tools and technology to ensure business support and continuity in the best possible way.
2. Data needs while you ‘Work from Home’
Given the massive industry wide spike for all kinds of data as more and more people go digital, and the increasing numbers of marketers and sales folks operating from home, team SMARTe recommends few measures to ensure successful marketing tactics and shorter sales cycles even during challenging times.
The mass cancelling of global tech events has hurt majority of marketers and sales folks who relied very heavily on in-person connects to acquire new business. With no other outreach strategy in place, it has become impossible to plan anything amidst the global lockdowns and restriction of people movement. Can this be turned around by efficient online and digital campaigning? What are the resources one needs to bring the vigor back in sales and marketing connects? Verified and consent driven contacts!
With virtually no events happening, it is time to churn up your contact data engines to ensure you have the most willing and eager prospects ready to listen to your value proposition over virtual meetings. As a marketer, the best opportunity in this critical environment would be to ensure you have custom data that is 100% verified and SLA driven as offered by our Bespoke Contacts solution that is worth every penny you pay. Being highly customized, Bespoke also provides consent or permission based contacts thus, adhering to CCPA and GDPR from a pool of 120 million customer data. Besides, you have access to a custom list of contact and company information available across 200 countries, manually verified with focused calling from native language speakers. An intuitive UI aids team collaboration and helps you track your contact data consumption in a unified view. Our teams ensure you speak to only those prospects who have given their exclusive consent for marketing activity along with verified numbers.
3. New perspectives and fresh leads
While you would still need fresh contact lists to alter or reboot some marketing campaigns which have been stalled due to this outbreak, it is important that you access the same within your CRM without having to add any contact data from excel sheets or other sources. The most important factor is that you have the right contact details to ensure timely outreach and focused cold calling. With many customers opting to work from home, the very fact that everyone would be available on mobile cannot be ruled out. However, the key is to get the direct dials or mobile numbers to make the most of your outreach.
InfoGenie our contact discovery platform helps you boost your new contact discovery and intelligence with access to direct numbers of key decision makers. You can easily access mobile numbers with 70% availability across North America and 40-45% availability for EMEA/APAC all within your CRM interface. In addition, an industry high match rate of accurate numbers, emails, locations and job titles can ensure you improve your conversion rate while building a strong sales funnel! Besides, our Tech Install base capabilities can help you dive into your competitors’ technology landscape with a data-driven approach and glance at all the tech products and solutions in action across over 15 million companies. InfoGenie has strong Salesforce CRM integration capabilities to enhance your team’s user experience.
4. Real time enrichment of CRM Data
If you were to realize that your CRM is not updated ever since you started planning for your annual event calendar or marketing campaigns from last year, the possibility is that you could be sitting on a pile of stagnant and redundant data. It is critical to enrich your current contact data and that too in an Always on CRM Experience. With DataGenie, you can conduct a thorough data audit and acquire a 360° view of your CRM data like leads, contacts and accounts. Any incoming lead through a web form or a cold call, can be enriched at real time with accurate and actionable information powered by SMARTe’s 120 million contact database. Besides detailed graphical visualization and quality scoring for every data field can help you analyze data challenges and bring significant improvements. DataGenie is easily integrated with Salesforce, thus, promising an Always on CRM experience.
5. Guaranteed MQLs and a superb funnel
Post contact discovery, enrichment and acquiring verified contacts, lies the most important aspect for all you marketers and sales folks who have a poor pipeline starting March 2020.
The turn of events has left businesses gasping for revenue and it will leave you short of your lead target which is critical to acquire new clients as the coming months pass by. You do not want to be stuck with an abysmal leads funnel, again due to the cancellation of events and in-person meetings as highlighted earlier. Now is the time to rise back and bring out all your ammunition in the form of content that you have created for your audience and go full throttle into the market!
Why our ConsentGenie content syndication platform is often the savior in tough time times like these is the fact that it helps you push curated content to your most Ideal Customer Profile especially those who are the most likely to convert and buy your services. All this is supported by contextual messaging that gets superior open rates over emails followed by focused and intelligent tele-calling from experts. That’s great coverage! Persona based campaigns can sync better with prospects and SMARTe’s commitment to provide opted-in data leads means you could be aiming much higher in your revenue outlook for 2020!
Team SMARTe: Standing together in tough times
What has changed in the past few weeks brings more optimism amidst all the negative news floating around. The social impact this outbreak has had on our people, and the way we have teamed up to make data services an opportunity has been overwhelming. Today, SMARTe has decided to come together to focus on the most important aspect. Our people and Our Customers!
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