Every marketer goes through this nightmare of “Is the campaign reaching out to right roles?” Is the person whom they have on list is the person who is responsible to buy your product/service? You really can’t guarantee right.
Now-a-days, there are lots of products who claim to provide accurate data with Data Science, but have to actually dig deep into what do they provide in real, you will be amazed that most of the times the data that you have is unstructured and fluid. Most of the data providers claim that they can provide accurate data using data science, but do you really know, how they do it what they claim about?
Let me put it the other way, “Are you really satisfied with the performance of your marketing campaigns?” You can have successful marketing campaigns only if you are targeting people with correct “Roles & Functions”.
In order to be effective, marketing databases needs to be timely updated with accuracy and go beyond the just traditional information of names, emails and company information. Well-executed email campaign is an extremely cost-effective lead generation method. In fact, according to the Direct Marketing Association’s Statistical Fact Book, email campaigns generate a staggering 4,300% ROI and earned on average $42.08 for every dollar spent on them.
Bad data won’t help you reach your best prospects with timely and targeted offers.
Most common problem faced with many of the contact database providers are the lack of search options available with them like if for example you want to search for a niche industry like “Luxury” many of them will not be able to drill down to such narrow search.
To overcome this problem, we have InfoGenie to build highly accurate data in real time with ion your Salesforce CRM. InfoGenie empower you to build accurate, actionable high quality, hyper-targeted prospect lists to enable campaign teams with precise information to identify their prospects.
InfoGenie allows to deep dive in tot each organization in your database and add all available information on region, budget, employee sizes, phone numbers, titles, company types. It also makes sure to add and remove anyone who changed the jobs or titles. Building effective campaigns is only possible with reliable data.
You have liberty to highlight for bad data during real-time usage of the data. You can ensure that you’ve got access to continually enriched leads in your database. With proper maintenance, your database becomes more accurate and more successful with each successive campaign.
The ROI of your marketing campaigns will never go down, plus you will be hitting right audiences, even if they are from any niche industry. It is critical and ongoing process – but the rewards are the growth you will realize from using a verified and accurate database in your prospecting.