ABM philosophy – ABM philosophy
With the dawn of 2016, we will be encountering unique challenges within B2B sales and marketing arena. While ‘Data’ and ‘Data Strategy’ will remain the primary focus, we can also witness traction within predictive space, ad targeting, Intent data and content delivery. At the same time, ABM philosophy will gain momentum.
Below is my take on 2016 Marketing Predictions :
- Account Based Marketing (ABM): B2B marketer’s panacea! (smarteinc.com)
- Predictive Analytics – challenges and way ahead (smarteinc.com)
- Key metrics for Account Based Marketing (smarteinc.com)