Tips and insights to help you thrive in an era of data-driven sales and marketing
Marketing has undergone a dramatic shift lately. Gone are the old times when you work on assumptions or gut feeling. In the modern age of
In the past few months, marketers have struggled to keep up with changing customer preferences. Consumer confidence levels have changed quickly and behavior has changed
Chief Marketing Officers (CMOs) have traditionally overseen campaigns, content, communications, branding, advertising – they still do. However, advanced tools like CRMs and sales intelligence platforms
Technology companies in B2B sectors like software, hardware, networking and security are struggling to reach the right decision-makers on the right channels to drive revenue
Account-based marketing is not a new concept, but it has recently seen a resurgence due to evolving technology and a changing technology and marketing landscape.
Gone are the days when SDRs used to cold call their prospects and wait for their reply. As the old adage goes, “Time is money”,
Even if CRM data is up-to-date and accurate, it’s still just data. It provides marketers with as much information about a customer as possible, but