
How Do B2B Marketers Use SIC and NAICS Codes for Effective Targeting?
Let’s suppose you’re getting ready for work. You’re searching for your favorite leather shoe and you do not know where you have kept it. All
Let’s suppose you’re getting ready for work. You’re searching for your favorite leather shoe and you do not know where you have kept it. All
You might be doing a ton of things because you think you need to be doing them. You might be posting on social media, running
What a year it has been! You would never have anticipated 2020 for what it was and for all that we have been through. For
While B2C businesses usually see increased sales numbers during the holiday season, it typically means declining figures for B2B companies. This has led to many
As a B2B Marketer, you rely on software, tools, and data for your campaigns. But what happens when the data stored in your systems become
It is no secret that the use of data and technology now is more important than ever before. If you are in sales doing prospecting,
“What next?” is a question everyone has been asking lately. As businesses step into a post-pandemic era, businesses need to re-look at what worked for
The 2020 coronavirus pandemic can be considered a historic dividing line. Sales and marketing teams might be looking forward to an eventual return to the
We are in the midst of a pandemic and businesses today need to find the answers to questions about whether the markets and geographies we
As a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI and minimum bounces surely made
Sales and marketing teams have interactions with customers at different points of the customer buying cycle. This makes it imperative that there’s consistency in content,
A marketer faces several challenges with their contact data refinement. These issues cover outdated contact information like wrong emails, incorrect phone numbers, incomplete or uneven
Your company’s email campaign plan will only be successful with your B2B contact database. No matter how great your campaign plan is, your contacts change
As the headline suggests, we believe in the ideology that its criminal to move ahead with your campaign strategies with dirty data lying in your
Most effective practice for demand generation Most of the marketers usually focus so much on lead generation that they overlook another important aspect of marketing
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