

How to Reach Key Decision-makers in B2B Sales?
The day-to-day activities of a salesperson can get quite rough and unforgiving. One of the biggest challenges a salesperson faces at work is finding the
The day-to-day activities of a salesperson can get quite rough and unforgiving. One of the biggest challenges a salesperson faces at work is finding the
Reports suggest that 97% of sales calls go unanswered or straight to voicemail. While we could work on leaving an effective voice message that guarantees
LinkedIn is one of the best sources to find your target prospects. It helps you to search and find prospects based on different criteria such
A lot in selling depends on creating and maintaining relationships. Of course, it is important for reps to have in-depth information about their company’s products
Account-based marketing (ABM) is great, but it is not surprising for sales to push back against implementing it. Why, you ask? Because, on the surface,
Sales reps spend too much time finding the contact details of decision-makers. To make matters worse, inaccurate data wastes 27.3% of sales reps’ time. Building
An email marketing strategy is a salient part of any marketing strategy. ROI on email marketing is far higher than any other form of marketing,
Customers today expect personalized and relevant interactions at every touch point. Relying on just firmographic intelligence like industry, location, size, and revenue is not sufficient
You can’t deny that B2B marketing today looks very different from what it has looked like a couple of decades ago. Earlier, B2B companies were
As a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI and minimum bounces surely made
Sales and marketing teams have interactions with customers at different points of the customer buying cycle. This makes it imperative that there’s consistency in content,
A marketer faces several challenges with their contact data refinement. These issues cover outdated contact information like wrong emails, incorrect phone numbers, incomplete or uneven
Your company’s email campaign plan will only be successful with your B2B contact database. No matter how great your campaign plan is, your contacts change
As the headline suggests, we believe in the ideology that its criminal to move ahead with your campaign strategies with dirty data lying in your
Most effective practice for demand generation Most of the marketers usually focus so much on lead generation that they overlook another important aspect of marketing
Studies show that ‘Data’ has now become an integral part of your organizational strategy. As per SiriusDecisions report, between 10 percent and 25 percent of
Highly accurate B2B contact database is a must in the ever growing Account Based Marketing world. We did a study of about 300 customers on
The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a
Profit earning is the lifeblood of all businesses, without which no business can endure in a competitive market. In fact, profit-making is the most important
Having a high-ROI email campaign is an integral part of any marketing plan and to achieve that, you have got to reach to the right
Often data everywhere but not the right one to choose is the plight of many companies. We have seen many companies hitting the stalemate even
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