Tips and insights to help you thrive in an era of data-driven sales and marketing

A 5 Step Guide to Build an Effective Data Driven Marketing Strategy

September 25, 2020

Marketing has undergone a dramatic shift lately. Gone are the old times when you work on assumptions or gut feeling. In the modern age of

The ‘New Normal’ of Marketing and Sales: Understanding Post Lockdown Demand for B2B Data and Marketing Technology

September 16, 2020

In the past few months, marketers have struggled to keep up with changing customer preferences. Consumer confidence levels have changed quickly and behavior has changed

The Future of Marketing and Rise of the Data-Driven CMO

September 3, 2020

Chief Marketing Officers (CMOs) have traditionally overseen campaigns, content, communications, branding, advertising – they still do. However, advanced tools like CRMs and sales intelligence platforms

Top Challenges Faced by Technology Sellers and How to Use Technographics to Overcome Them

August 29, 2020

Technology companies in B2B sectors like software, hardware, networking and security are struggling to reach the right decision-makers on the right channels to drive revenue

How to Create an Ideal Customer Profile for Account-Based Marketing and Selling?

August 21, 2020

Account-based marketing is not a new concept, but it has recently seen a resurgence due to evolving technology and a changing technology and marketing landscape.

Looking for a LeadIQ Alternative? Here’s How You Can Choose the Best

August 14, 2020

Gone are the days when SDRs used to cold call their prospects and wait for their reply. As the old adage goes, “Time is money”,

The Complete Guide to Build an Effective Database for ABM

August 4, 2020

Even if CRM data is up-to-date and accurate, it’s still just data. It provides marketers with as much information about a customer as possible, but

How to Use a Global Business Database to Conquer New Markets?

July 29, 2020

Hoping to take your business global? Most companies are and many fail because they do not have the right data strategy in place. Their databases

The Complete Guide to Firmographics and Firmographic Segmentation for Sales and Marketing

July 21, 2020

If you target everyone, you target no one. When B2C businesses start their personalization journey, they break down their customers and leads up into segments

Why real-time data maintenance is the future of data hygiene?

December 14, 2019

As a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI and minimum bounces surely made

Sales & Marketing – The Two Sides of Same Coin

November 28, 2019

Sales and marketing teams have interactions with customers at different points of the customer buying cycle. This makes it imperative that there’s consistency in content,

6 Secrets to maintain successful data hygiene

August 4, 2019

A marketer faces several challenges with their contact data refinement. These issues cover outdated contact information like wrong emails, incorrect phone numbers, incomplete or uneven

6 steps to build an email list for your marketing campaigns

May 13, 2019

Your company’s email campaign plan will only be successful with your B2B contact database. No matter how great your campaign plan is, your contacts change

Effective way to boost demand generation

November 26, 2018

Most effective practice for demand generation Most of the marketers usually focus so much on lead generation that they overlook another important aspect of marketing

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A 5 Step Guide to Build an Effective Data Driven Marketing Strategy

The ‘New Normal’ of Marketing and Sales: Understanding Post Lockdown Demand for B2B Data and Marketing Technology

The Future of Marketing and Rise of the Data-Driven CMO

Top Challenges Faced by Technology Sellers and How to Use Technographics to Overcome Them

How to Create an Ideal Customer Profile for Account-Based Marketing and Selling?

Looking for a LeadIQ Alternative? Here’s How You Can Choose the Best

The Complete Guide to Build an Effective Database for ABM

How to Use a Global Business Database to Conquer New Markets?

The Complete Guide to Firmographics and Firmographic Segmentation for Sales and Marketing

Other Important Blogs

Why real-time data maintenance is the future of data hygiene?

Sales & Marketing – The Two Sides of Same Coin

6 Secrets to maintain successful data hygiene

6 steps to build an email list for your marketing campaigns

Effective way to boost demand generation

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