Salesforce reported that an average company spends US$24,000 per person to improve productivity. Today, practically all companies are struggling with sales productivity. The problem has
Effective marketing database empowers your organization. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad
Traditionally, most B2B organizations tend to get a bad reputation when it comes to driving their marketing campaigns. Though some are valid, most of the
Cost Per Lead (CPL) is the dollar amount you are paying to acquire each lead from your advertising campaigns. For instance, if you have spent
If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn.
All the organizations currently hold humongous data coming from various sources like websites, web forms, google ads, downloads and other sources. This data makes way
Target Audience Profiling is the best way to prepare for interacting and engaging with your ideal prospects, understanding about the person as well as the
Highly accurate B2B contact database is a must in the ever growing Account Based Marketing world. We did a study of about 300 customers on
Over the last decade, the most interesting change in the B2B world perhaps has been the evolution of the marketing function and role of the
Sales and marketing professionals usually need accurate information about a company for the variety of business and competitive intelligence goals, such as: Understanding a company’s
The traditional sales funnel is a stage-based approach to convert prospects into customers. Implementing a sales funnel can help sales leaders understand their sales cycle
An average marketing department spends 31.6% of their budget on events! Events are one of the best ways to get your products/offerings in front of
Today, there are over 100 B2B marketing events occurring in the world and choosing on which one to attend is never easy. We sponsor the
As a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI and minimum bounces surely made
As important as it would be to say marketing and sales data is a priceless resource, the proper use is essential for the increasing the
Don’t you think that sales and marketing teams need a relationship therapy? Quite obviously, Marketing has a different perspective towards data and sales has a
Every marketer goes through this nightmare of “Is the campaign reaching out to right roles?” Is the person whom they have on list is the
Any contact in your database who is ready to engage in meaningful dialogue and likely to make a purchase can be considered as a sales-ready
The origination of the Data: One of the most important things to keep in mind when buying marketing lists, is the origination of the data.
People are becoming more and more aware of the fact that their personal data do have a value and that their privacy is being compromised
Data quality not only facilitates data analysts to perform their tasks well, but can also translate investments into profits. Corporate giants consider good data and
Your company’s email campaign plan will only be successful with your B2B contact database. No matter how great your campaign plan is, your contacts change
Enriching data within Marketo to reach out to the right decision-makers has now become easier with SMARTe’s Enrich API. Our users can now keep their
Traffic laws helps us to drive or walk faster and better. Imagine the chaos without traffic laws! We wouldn’t be able to anticipate what other
Sales and marketing teams have interactions with customers at different points of the customer buying cycle. This makes it imperative that there’s consistency in content,
If you are already planning or thinking of executing an ABM strategy and considering if it’s a good approach for your sales and marketing effectiveness.
It is very authoritative to realize the fundamental’s when you are planning a lead generation campaign. A relevant & accurate contact database is considered to be the
Ever wondered why your sales team is struggling? Sure, finding new leads and converting them is difficult, but is there an issue with the demographics,
Can you name a single business that has never lost a customer? Whenever customers are unhappy, whatever the reason it may be, they leave. It’s
Having a high-ROI email campaign is an integral part of any marketing plan and to achieve that, you have got to reach to the right
Artificial Intelligence (AI) is the latest buzzword for B2B Marketing. AI is changing the way we market to our customers; and no strategy is more
It was only last year that the General Data Protection Regulation (GDPR) came into effect. It impacted how companies used personal data across the world.
Hoping to take your business global? Most companies are and many fail because they do not have the right data strategy in place. Their databases
B2B sales is not and was never easy. About 50% of all sales go to the first company that respond. Whenever you cold call your
Marketing has undergone a dramatic shift lately. Gone are the old times when you work on assumptions or gut feeling. In the modern age of
In a data-driven world, insights of the technology used by your prospects can give you a great competitive advantage. If, for example, you offer a
A sales manager’s job is one of the most stressful jobs out there. In this article, we’ll look into the data challenges a sales manager
The purpose of a website will vary from business to business. But eventually, every business’ (B2B or B2C) motive will be to attract best-fit prospects
Just a few months ago, we were booking flights, hotels, and meetings with our customers and prospects. Most people had held their appointments, sales kickoff
Sustainable revenue growth mandates a strong sales team to back you up and help you achieve it. But strong sales teams don’t just happen, does
3 Critical B2B Lead Generation Challenges and How to Solve Them We are in the midst of a pandemic and businesses today need to find
Email Marketing is one of the most cost-efficient forms of marketing. It delivers the highest ROI when compared to the rest. But, email marketing has
Sales reps spend too much time finding the contact details of decision-makers. To make matters worse, inaccurate data wastes 27.3% of sales reps’ time. Building
Chief Marketing Officers (CMOs) have traditionally overseen campaigns, content, communications, branding, advertising – they still do. However, advanced tools like CRMs and sales intelligence platforms
“What next?” is a question everyone has been asking lately. As businesses step into a post-pandemic era, businesses need to re-look at what worked for
LinkedIn is one of the best sources to find your target prospects. It helps you to search and find prospects based on different criteria such
In the past few months, marketers have struggled to keep up with changing customer preferences. Consumer confidence levels have changed quickly and behavior has changed
Reports suggest that 97% of sales calls go unanswered or straight to voicemail. While we could work on leaving an effective voice message that guarantees
Account-based marketing is not a new concept, but it has recently seen a resurgence due to evolving technology and a changing technology and marketing landscape.
Several organizations that were thriving before the covid19 pandemic faced horrific revenue losses. Many companies across industries had declared bankruptcy and were forced to lay
The day-to-day activities of a salesperson can get quite rough and unforgiving. One of the biggest challenges a salesperson faces at work is finding the
If you target everyone, you target no one. When B2C businesses start their personalization journey, they break down their customers and leads up into segments
Even if CRM data is up-to-date and accurate, it’s still just data. It provides marketers with as much information about a customer as possible, but
Every day, millions of “Hi <firstname>, we help <insert persona> with <product key features>” emails are sent across the world with the strange hope that
The 2020 coronavirus pandemic can be considered a historic dividing line. Sales and marketing teams might be looking forward to an eventual return to the
RELEVANCE OF DIRECT DIALS IN 2020: THESE NUMBERS DON’T LIE When it comes to selling to B2B organizations, who do you think runs the show?
Sales has always been driven by intuition. Sales reps conduct manual research on potential customers and then engage with the best prospects. It takes up
Challenges in Raw CRM Data Even if CRM data is up-to-date and accurate, it’s still just data. It provides marketers with as much information about
“60 % of the executives say their companies are highly focused on investing in data and data analytics.” Most of the marketers nowadays classify themselves
The Covid-19 pandemic now has affected billions of people around the world. In B2B markets, relationships between customers and employees are being tested. In such
Maximizing B2B data opportunities during tough times The start of 2020 was expected to mark the beginning of a new era, just like when the
Data is one of the most important assets a company can have. Organizations across the world find enormous value in collecting, sharing and using data.
Business decisions are increasingly driven by data and dirty data is expensive. Organizations invest a lot of time into CRM implementation and management. All these
Many of the privacy regulations set in motion across the world have various similarities and several key differences. Similarly, both, the California Consumer Privacy Act
A lot in selling depends on creating and maintaining relationships. Of course, it is important for reps to have in-depth information about their company’s products
Account-based marketing (ABM) is great, but it is not surprising for sales to push back against implementing it. Why, you ask? Because, on the surface,
An email marketing strategy is a salient part of any marketing strategy. ROI on email marketing is far higher than any other form of marketing,
Customers today expect personalized and relevant interactions at every touch point. Relying on just firmographic intelligence like industry, location, size, and revenue is not sufficient
You can’t deny that B2B marketing today looks very different from what it has looked like a couple of decades ago. Earlier, B2B companies were
Let’s suppose you’re getting ready for work. You’re searching for your favorite leather shoe and you do not know where you have kept it. All
You might be doing a ton of things because you think you need to be doing them. You might be posting on social media, running
What a year it has been! You would never have anticipated 2020 for what it was and for all that we have been through. For
While B2C businesses usually see increased sales numbers during the holiday season, it typically means declining figures for B2B companies. This has led to many
As a B2B Marketer, you rely on software, tools, and data for your campaigns. But what happens when the data stored in your systems become
It is no secret that the use of data and technology now is more important than ever before. If you are in sales doing prospecting,
We live in a world that’s dynamic to its core – Employees switch jobs, companies merge and relocate. In such a scenario, the data that
Technology companies in B2B sectors like software, hardware, networking and security are struggling to reach the right decision-makers on the right channels to drive revenue
Gone are the days when SDRs used to cold call their prospects and wait for their reply. As the old adage goes, “Time is money”,
Having human-verified and accurate direct dials is a lot like being given direct access to your best-fit prospect. You don’t have to wait for them
If travelling to industry, events was a major part of your lead generation strategy, we’re sure the last couple of weeks have been rough for
As a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI and minimum bounces surely made
Your company’s email campaign plan will only be successful with your B2B contact database. No matter how great your campaign plan is, your contacts change
Sales and marketing teams have interactions with customers at different points of the customer buying cycle. This makes it imperative that there’s consistency in content,
Having a high-ROI email campaign is an integral part of any marketing plan and to achieve that, you have got to reach to the right
A marketer faces several challenges with their contact data refinement. These issues cover outdated contact information like wrong emails, incorrect phone numbers, incomplete or uneven
As the headline suggests, we believe in the ideology that its criminal to move ahead with your campaign strategies with dirty data lying in your
Studies show that ‘Data’ has now become an integral part of your organizational strategy. As per SiriusDecisions report, between 10 percent and 25 percent of
Highly accurate B2B contact database is a must in the ever growing Account Based Marketing world. We did a study of about 300 customers on
The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a
Profit earning is the lifeblood of all businesses, without which no business can endure in a competitive market. In fact, profit-making is the most important
Often data everywhere but not the right one to choose is the plight of many companies. We have seen many companies hitting the stalemate even
What to look for in ideal Data Provider? Effective marketing database empowers your organization. Most B2B marketers rely on customer data from third party suppliers.
