Tips and insights to help you thrive in an era of data-driven sales and marketing

How to Reach Key Decision-makers in B2B Sales?

April 9, 2021

The day-to-day activities of a salesperson can get quite rough and unforgiving. One of the biggest challenges a salesperson faces at work is finding the

The Best Day and Time(s) of The Day to Make a Cold Call

March 25, 2021

Reports suggest that 97% of sales calls go unanswered or straight to voicemail. While we could work on leaving an effective voice message that guarantees

How to Find Anyone’s Email on LinkedIn in 2 Minutes or Less

March 19, 2021

LinkedIn is one of the best sources to find your target prospects. It helps you to search and find prospects based on different criteria such

4 Predominant Reasons Why Your Sales Reps Are Losing Key Accounts

March 11, 2021

A lot in selling depends on creating and maintaining relationships. Of course, it is important for reps to have in-depth information about their company’s products

Why Marketing and Sales Alignment is Critical for Successful ABM?

March 5, 2021

Account-based marketing (ABM) is great, but it is not surprising for sales to push back against implementing it. Why, you ask? Because, on the surface,

5 Things to Consider While Evaluating Any B2B Data Provider

February 16, 2021

Sales reps spend too much time finding the contact details of decision-makers. To make matters worse, inaccurate data wastes 27.3% of sales reps’ time. Building

How to Use Data to Drive Your Email Marketing Campaigns?

February 1, 2021

An email marketing strategy is a salient part of any marketing strategy. ROI on email marketing is far higher than any other form of marketing,

B2B Data, Email Marketing Data, Personalization

How to Build a Highly Targeted Prospect List for Your Campaigns?

January 29, 2021

Customers today expect personalized and relevant interactions at every touch point. Relying on just firmographic intelligence like industry, location, size, and revenue is not sufficient

Evolution of B2B Marketing

January 28, 2021

You can’t deny that B2B marketing today looks very different from what it has looked like a couple of decades ago. Earlier, B2B companies were

Why real-time data maintenance is the future of data hygiene?

December 14, 2019

As a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI and minimum bounces surely made

Sales & Marketing – The Two Sides of Same Coin

November 28, 2019

Sales and marketing teams have interactions with customers at different points of the customer buying cycle. This makes it imperative that there’s consistency in content,

6 Secrets to maintain successful data hygiene

August 4, 2019

A marketer faces several challenges with their contact data refinement. These issues cover outdated contact information like wrong emails, incorrect phone numbers, incomplete or uneven

6 steps to build an email list for your marketing campaigns

May 13, 2019

Your company’s email campaign plan will only be successful with your B2B contact database. No matter how great your campaign plan is, your contacts change

Effective way to boost demand generation

November 26, 2018

Most effective practice for demand generation Most of the marketers usually focus so much on lead generation that they overlook another important aspect of marketing

Realize your data problem

November 23, 2018

Studies show that ‘Data’ has now become an integral part of your organizational strategy. As per SiriusDecisions report, between 10 percent and 25 percent of

Perks Of Highly Accurate Database

August 28, 2018

Highly accurate B2B contact database is a must in the ever growing Account Based Marketing world. We did a study of about 300 customers on

How to leverage Database marketing to increase your conversions

August 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a

Transform Obstacles into Opportunities – CRM Data Enrichment

June 26, 2018

Profit earning is the lifeblood of all businesses, without which no business can endure in a competitive market. In fact, profit-making is the most important

Are your emails hitting junk?

June 26, 2018

Having a high-ROI email campaign is an integral part of any marketing plan and to achieve that, you have got to reach to the right

Why There Is No Substitute For Good Data

June 26, 2018

Often data everywhere but not the right one to choose is the plight of many companies. We have seen many companies hitting the stalemate even

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How to Reach Key Decision-makers in B2B Sales?

The Best Day and Time(s) of The Day to Make a Cold Call

How to Find Anyone’s Email on LinkedIn in 2 Minutes or Less

4 Predominant Reasons Why Your Sales Reps Are Losing Key Accounts

Why Marketing and Sales Alignment is Critical for Successful ABM?

5 Things to Consider While Evaluating Any B2B Data Provider

How to Use Data to Drive Your Email Marketing Campaigns?

How to Build a Highly Targeted Prospect List for Your Campaigns?

Evolution of B2B Marketing

Other Important Blogs

Why real-time data maintenance is the future of data hygiene?

Sales & Marketing – The Two Sides of Same Coin

6 Secrets to maintain successful data hygiene

6 steps to build an email list for your marketing campaigns

Effective way to boost demand generation

Realize your data problem

Perks Of Highly Accurate Database

How to leverage Database marketing to increase your conversions

Transform Obstacles into Opportunities – CRM Data Enrichment

Are your emails hitting junk?

Why There Is No Substitute For Good Data

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