MQL Vs SQL

A Marketing Qualified Lead sits at the top of the funnel. MQLs are at an awareness and information gathering stage. These leads are exploring various solutions to solve their pain points by reading/ accessing your company’s content or responding to

Best ZoomInfo Alternative
ZoomInfo alternative – It is time to switch

ZoomInfo is a go-to-market intelligence solution for sales, marketing, and recruiting professionals. It is a software platform that helps organizations gather, analyze, and share business insight. A combination of a business database with technology fuels a go-to-market strategy from start

Top 6 Chrome Extensions for Sales
Top 6 Chrome Extensions for Sales

A Washington Post article mentioned, “Work interruptions can cost you 6 hours a day”. And as it is, sales reps have a lot on their plate – calls, emails, updating CRM, meetings, etc. The biggest of them – hitting targets.

B2B Data for Account Based Marketing
How Better B2B Contact Database Can Supercharge Your ABM Campaigns

Account Based Marketing is a marketing and sales strategy that emphasizes deep understanding of a selected group of key accounts and makes significant effort to understand their business and need for your solution. In fact, the definition of ABM revolves around

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The Great Resignation: Why Ensuring Data Quality Is More Important Than Ever ?

The Great Resignation Why Ensuring Data Quality Is More Important Than Ever ? Is it just me or does your LinkedIn also have a lot of “joining posts”? With the Covid era bringing in a lot of new normals, 2021

Data Enrichment
Importance of Data Enrichment

Importance of Data Enrichment All the organizations currently hold humongous data coming from various sources like websites, web forms, google ads, downloads and other sources. This data makes way for all your campaigns and the success and failure of the

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4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven

Email Marketing is one of the most cost-efficient forms of marketing. It delivers the highest ROI when compared to the rest. But, email marketing has never been easy, right? You churn out potential customers’ email addresses with data sourced from the internet and from

Data Enrich
Increase your ROI by 4x with SMARTe Enrich

Increase your ROI by 4x with SMARTe Enrich 60% of our customers have recorded a significant increase in their Opportunity Pipeline just by enriching their CRM data. Not having contact information of decision makers, outdated or missing contacts in the

Sales Tool
7 of the Best Sales Enablement Tools for Sales Success

7 of the Best Sales Enablement Tools for Sales Success Imagine this – You have hired the best sales reps, and you have put together a solid sales plan and now you are excited to see all of it come