We live in a world that’s dynamic to its core – Employees switch jobs, companies merge and relocate. In such a scenario, the data that seems relevant to you today might become stale as early as tomorrow. To cleanse and enrich your data, it is critical to conduct an audit to assess gaps, uncover errors and duplicates in your database.
Industry sources say nearly 67% of businesses use CRM data to target customers and 94% of businesses believe their customer database is inaccurate. At the same time, the size of customer databases doubles every year. It is tempting to put off dirty data prevention for until something goes wrong. But studies suggest it takes $1 to prevent bad data from entering your systems, $10 to cleanse and dedupe it and $100 if you do not take action.
SMARTe Enrich provides CRM data health analysis and real-time enrichment of Salesforce data. It enriches company and contact data within CRM in real-time with more than 60 relevant attributes. SMARTe Enrich helps sales and marketing operations better manage their CRM data and prospect more diligently with enriched contacts and accounts. It ensures they always have clean and updated data for all their strategic and ABM campaigns. It is powered by a database of more than 115 million contacts with accurate email addresses and direct-dial and mobile phone numbers. SMARTe Enrich’s Always-On-CRM functionality provides refreshed data in real-time without manual intervention and thereby increases CRM data efficiency.
Get a complete 360° view into your leads, contacts and accounts
Synthesize marketing data from multiple internal and external sources and consolidate this data into a single, comprehensive view of all your prospect. SMARTe Enrich provides a detailed dashboard view of all your leads, contacts and accounts within your CRM. It segments your buyer personas, job functions and job levels for creating impactful campaign strategies. Track your CRM health status to get insights on your data delivered directly to your dashboard. Audit every record on your CRM providing detailed insights along with quality scoring for each field.
A CRM is only as good as the data it is fed with. With a 90-day refresh of the entire master database, SMARTe Enrich provides real-time data append which is completely automated, thereby increasing your CRM and Marketing Automation Platform efficiency. Avoid manual entries of your customer data and simplify your contact form filling with real time enrichment of inbound leads across 50+ fields with quality scoring.
Plan Ahead to Solve Bad Data Problems
Identify duplicates impacting leads in your pipeline and avoid wastage of marketing resources and inaccurate revenue projections. Plan out an approach to eliminate incorrect, duplicate data that is currently lowering your conversion rates. Get ready for the next step with powerful campaigns running on accurate data.