A recent study suggests that “92% B2B marketers believe ABM is an important part of their overall marketing strategy”. As Account Based Marketing (ABM) is slowly and steadily moving away from a mere buzzword to actionable approach, enterprises are trying to reap beneﬁts of ABM campaigns which eluded them earlier. Add to this, an increasing number of B2B enterprises are also realizing the hidden truth of high-quality data which will transform their ABM approach to magical output.
Are you aware of how to segment and slice-and-dice your ABM strategies? This can not only elevate your campaigns returns but also position your sales pipeline by supplying the necessary ammunition for them.
Multiple clients reach out to us to understand how we can leverage their ABM strategies with good quality leads. We have below some of the ABM best practices we follow:
# 1 Identify your top (high value) accounts
# 2 Prioritize and build a strong & accurate database from these accounts
# 3 Set apt goals which can help you measure their impacts
# 4 Analyze and iterate by scrutinizing the progress as per your set goal
# 5 Distinguish top performing accounts and keep nurturing as per their relevance
Identifying high quality accounts and leads is just the beginning. You’ll need to get to grips with keeping – an account’s attention, translating your target into a dependable, recurring client and making sure your nurture the target in a way he never feels cornered to make a decision.
The most important theme in this ABM strategy success has always been good data and keeping it ready to hit all the time.
SMARTe tides over the biggest obstacle of ABM high-quality data. As the success of ABM campaign solely hinges on high-quality data, our revolutionary global DaaS offering – Bespoke Contacts will show the way for scaling your ABM charter delivering exponential ROI on your ABM campaigns. Our Bespoke Contacts platform will make sure your ABM strategies emphasizes on the right accounts, thus accelerating deal closure rates to meet your company revenue targets and business goals.
Subscribe to a FREE trial for Bespoke Contacts today to understand how we help in raising your ABM strategies to the next level.